High impact role with autonomy, visibility & career upside

The Role
This is not a typical marketing role — it’s for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters.
You’ll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level.
Your focus is simple:

- Build and elevate the brand
- Drive demand
- Grow the community
- Deliver commercial results

You’ll be in the middle of it all — events, influencers, campaigns, strategy and digital execution.
Why This Role Stands Out

- One of the most invested, high-growth brands across the whole organisation
- Huge influencer and community reach, ready to leverage, transact and scale further
- Real ownership of brand presence at events and across activations
- Launch and grow a merchandise eCommerce platform
- Work with top-tier agency partners
- Direct impact on growth — not just activity

This is brand building, not brand maintenance.
About the Business

A large national organisation with a strong portfolio of performance-driven products and a clear growth agenda. Now is literally one of the most exciting times to join.

- Marketing is central — not secondary
- The culture is fast, collaborative and energised
- Their people are recognised as their biggest assets and career development is ‘front & centre’
- You’ll be trusted,



backed and given room to move

What You’ll Do

- Lead brand strategy and positioning
- Drive campaigns across digital, social and trade
- Own Go-To-Market for product launches
- Elevate brand presence at events
- Build and engage influencer & enthusiast communities
- Lead eCommerce / Shopify rollout (merchandise)
- Work closely with agencies, product and sales

What You Bring

- A background in Brand / Product / Marketing roles
- Strong generalist marketing capability (vs specialist)
- Experience across FMCG, retail, hardware, automotive, performance sports or similar
- Commercial mindset — you understand growth and can drive outcomes
- Confidence working cross functionally and with agencies and key stakeholders
- Experience owning campaigns and brand outcomes end-to-end
- Energy, ownership and drive

You move rapid.
You take ownership.
You make things happen.

What You Get

- Ownership of a brand already in the ‘Top 3’ of the most talked-about in its category
- High-energy environment — events, community, activation
- Autonomy and real influence
- Strong development and career growth – the possibilities are literally endless!
- A business investing heavily in its people

If you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves.

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📌 High impact role with autonomy, visibility & career upside (Melbourne)
🏢 People Equity
📍 Melbourne