Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior‑led approach to flexibility. We are fun and quick‑paced and thrive in a learning‑based culture.

About the role

We are on the hunt for our next Account Coordinator to join the Herd MSL Technology PR team in Sydney.

In this role, you'll support the delivery of integrated communications campaigns for some of the world's most recognised brands. You'll work alongside experienced PR professionals to assist with media relations, reporting, research, content development and account management, while building the foundations of a successful career in communications.

No two days are the same. From researching media trends and journalist interests, to drafting media releases and pitches, coordinating client reporting and supporting campaign delivery, you'll gain hands‑on exposure to all aspects of agency life. As you grow in confidence, you'll have the opportunity to build media relationships and pitch stories directly to journalists.

What we're looking for in you

First and foremost, we want you to live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud.



Team culture is everything to us.

We are looking for a bright, energetic, and curious human who is not afraid to ask questions, take on new challenges, and takes pride in teamwork and accountability. You are an independent thinker too and passionate about the industry we work in, the brands we work with, and the opportunity to grow and learn with a supportive team.

Skills and experience

- Excellent written and verbal communication skills
- Strong organisation, time management and attention to detail
- A curious mindset and genuine interest in media, communications and current affairs
- The confidence to ask questions, take initiative and embrace new challenges
- The ability to manage competing priorities in a fast‑paced environment
- Awareness of social, cultural and news trends
- Exposure to PR, communications, journalism, marketing or related fields is advantageous but not essential
- Basic experience using AI tools such as Claude, ChatGPT or Copilot would be beneficial

What we can offer you

- The opportunity to work with a range of exciting, challenging and iconic brands
- A dedicated Career Manager and industry‑leading learning and development opportunities
- Unrivalled career growth and progression as part our strengths‑based environment
- Autonomy to own your work, your relationships and add creative flair into your everyday





At Herd MSL we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavioural led approach to flexibility. We are fun and fast‑paced and thrive in a learning‑based culture.

As part of our team, you will also enjoy a heap of added benefits including flexible work hours, having your birthday off, industry leading parental leave, health and wellbeing support, giving back days and additional leave with longevity. You will also have access to industry leading mentors and much more.

If you’re ambitious, naturally curious and excited to build a career in public relations with one of Australia's leading agencies, please apply!

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.

Herd MSL believes that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request.

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📌 Public Relations Account Coordinator (City of Sydney)
🏢 Herd MSL
📍 City of Sydney