Take ownership of digital marketing, social media, EDMs, HubSpot and content execution across a diverse portfolio of established Australian brands.
About ALG
Alchin Long Group (ALG) is an Australian-owned industrial group with a portfolio of trusted brands across building products, manufacturing, testing and compliance.
As the Group continues to grow, we are investing in a more modern, commercially focused and digitally capable marketing function that supports multiple brands, product launches and growth initiatives.
About the role
Reporting to the Head of Group Marketing & Communications, you will manage digital marketing execution across ALG's portfolio of businesses.
You will take responsibility for social media, digital content, EDMs, HubSpot activity, campaign reporting and website coordination, while supporting product launches, go‐to‐market programs and broader marketing initiatives.
Working closely with the Growth & Strategy Manager, brand, design and activation specialists, external web developers and digital suppliers, you will help bring approved strategies and campaigns to life across digital channels.
This role would suit an experienced digital marketer who can work independently, as well as part of a team, values autonomy, can manage multiple brands and priorities, and knows how to build brands and maintain momentum.
What you'll be doing
Digital marketing and content
Managing social media activity across multiple ALG brands
Maintaining and executing digital and social media content calendars
Creating, adapting, scheduling and publishing digital content
Writing content for social media, EDMs, websites and campaigns
Capturing and coordinating photography, short‐form video and event content
Monitoring engagement and identifying opportunities to improve digital visibility
Applying established brand standards consistently across digital channels
EDMs, CRM and HubSpot
Building, testing, scheduling and distributing EDMs through HubSpot
Maintaining audience lists, segmentation, forms and database quality
Supporting landing pages,



campaign workflows and lead capture activity
Translating product, campaign and go‐to‐market strategies into digital communications
Monitoring email performance and recommending practical improvements
Supporting the effective use and ongoing development of HubSpot across the Group
Campaigns and reporting
Executing digital activity for integrated campaigns, product launches and go‐to‐market programs
Coordinating campaign timelines, approvals, content and digital assets
Tracking performance across social media, EDMs, websites and digital campaigns
Preparing regular, clear and commercially meaningful marketing reports
Consolidating data from HubSpot, websites, social platforms and external suppliers
Using performance insights to recommend improvements to content and channel activity
Websites
Coordinating website updates across multiple ALG brand websites
Working with the Growth & Strategy Manager to bring approved strategies and go‐to‐market plans to life
Liaising with external web developers and digital suppliers
Preparing and coordinating copy, imagery, campaign assets and page requirements
Reviewing staging links and coordinating feedback, approvals and implementation
Maintaining visibility of website requests, progress and outstanding actions
Events and marketing support
Supporting digital communications and content for trade shows and events
Capturing and publishing content before, during and after events
Coordinating event‐related EDM, website and social media activity
Working collaboratively across the broader marketing function as priorities require
About you
A completed degree in Marketing, Communications,



Digital Media, Business or a directly related discipline
At least five years' relevant experience in digital marketing, content, social media or campaign execution
Demonstrated experience managing digital channels and content calendars
Experience building and distributing EDMs through HubSpot or a comparable platform
Experience with CRM data, audience segmentation and campaign workflows
Experience coordinating website updates with developers or agencies
Strong content creation and copywriting capability
Experience preparing digital marketing and campaign performance reports
Confidence using Adobe Creative Cloud, Canva or similar creative platforms
Solid organisation, attention to detail and workflow management
The ability to manage multiple priorities and progress work independently
Strong communication and stakeholder coordination skills
A proactive, commercially aware and solutions‐focused approach
A relevant completed tertiary qualification is essential.
Applications that do not meet this requirement will not be considered.
Highly regarded
Strong HubSpot experience
Experience working across multiple brands, clients or business units
Photography, video editing or short‐form content capability
Exposure to paid social, SEO, Google Analytics or digital advertising
Experience in B2B, industrial, manufacturing, construction or trade‐related industries
Experience supporting product launches, trade shows or events
Genuine ownership of digital marketing across a diverse brand portfolio
Broad exposure across social media, EDMs, HubSpot, websites, campaigns and reporting
Opportunity to work closely with experienced strategy, brand, design and activation specialists
Direct exposure to senior marketing leadership and strategic initiatives
A marketing function that is actively evolving and being invested in
Supportive and collaborative team environment
Western Sydney location with onsite parking
#J-*****-Ljbffr

📌 Digital Marketing Specialist (New South Wales)
🏢 ALG Group Services
📍 New South Wales