We're looking for someone who can write.
Not "produce content."
Write.
My Way Up is a Gold Coast gut health company.
We make supplements, and we run shotgun metagenomic testing — we sequence our customers' gut bacteria in a lab and hand back a real read on what's living in there.
That second part matters for this job.
It means we have actual science to write about, and an actual obligation to get it right.
The role
You'll write Ads and Emails that convert cold non-customers, into sold customers.
What you'll actually be doing
Writing campaign emails, from subject line to sign-off
Writing META ads + body copy
What we're looking for
Three or more years writing commercially — in-house, agency or freelance, we don't mind
Range.
You can write a 40-character subject line and a 500-word ad in the same day and make both good




Comfort with detail.
You'll be working within compliance guidelines
Nice to have, not essential
Experience in supplements, health, food or another regulated category
Klaviyo, or another reliable email platform
Some familiarity with TGA or FSANZ requirements
What's on offer
Based on the Gold Coast, with flexibility on how you structure your week
A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle
A category where the science is genuinely interesting and mostly untold
A small marketing team you'll help shape rather than slot into
#J-*****-Ljbffr

📌 Copywriter & Marketing Specialist (Gold Coast)
🏢 My Way Up
📍 Gold Coast