CRM & Website / eCommerce Content SpecialistRedsbaby | Sydney (Zetland) | HybridThis role pairs full ownership of email and SMS with hands‐on work across our website.
You'll run campaign strategy and execution in Klaviyo, and you'll be in Sanity CMS building pages, setting up promotions and fixing what's not working.
If it touches a customer's inbox or our site, you'll know it inside out.Redsbaby is a premium Australian baby brand.
We design our own prams, strollers and baby essentials and control the full customer experience in‐house, across AU, NZ and EMEA.
This role reports to our Senior Marketing Manager and works closely with our Product Manager, who provides the messaging and asset library you'll build from, and our eCommerce Manager on site performance and reporting.What you'll ownEmail and SMS strategy and execution in Klaviyo, including campaign sends, lifecycle automation and ongoing activityA rolling eDM campaign calendar, aligned with the broader marketing calendarBuild briefs that translate the messaging matrix and asset library into channel‐ready copy and creativeSegmentation, A/B testing and performance optimisation across email and SMSCRM database health, list growth and retention initiatives, including reviews and referralsWebsite content across AU, NZ and EMEA, including uploads, campaign setup, bundles,



coupon codes and SKUsQA of all uploaded content against briefs, including translation consistency across marketsReporting across CRM, email and SMS performanceUsing AI tools to improve speed and quality of execution across CRM and website workAbout you4+ years in CRM, email marketing or eCommerceStrong hands‐on experience with Klaviyo or a similar email platformConfident working in a CMS, building pages and loading content, not just updating textAlready using AI tools in your day‐to‐day workCommercially minded, with a focus on engagement, conversion and revenueHighly organised, able to manage BAU and campaign activity at the same time without dropping detailExperience in a DTC or eCommerce brand is highly regardedWorking at RedsbabyOur culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways), and Be RARE (take pride in exceptional execution).
You'll work hybrid, with 3 days in our bright, spacious office near Green Square Station and 2 from home.
You'll enjoy birthday leave and join a team that's small enough to move quick but talented enough to execute at a very high standard.If you want a role where you own the channel and see your work go live every week, we'd like to hear from you.
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📌 Crm + Ecommerce Content Specialist (New South Wales)
🏢 Redsbaby
📍 New South Wales