PERSONAL PILLAR to champion the long term commercial growth of Machine Hall by driving strategic marketing initiatives that secure new business opportunities, strengthen brand alignment and build forward revenue.
This role position will see Machine Hall elevate our digital presence, deepening audience engagement and ensuring every campaign meaningfully supports qualified lead generation and event sales.
ABOUT THE ROLE
This Marketing Executive role is a strategic, hands‐on marketer responsible for championing the long‐term commercial growth of Machine Hall through integrated digital marketing initiatives that support sales.
You'll develop and execute campaigns that drive qualified enquiries, strengthen brand awareness and elevate our digital presence, ensuring every marketing activity contributes to revenue growth and meaningful audience engagement.
From paid media and CRM to premium content and performance optimisation, you'll maximise lean budgets through data‐led decision making while keeping marketing closely aligned with commercial objectives and event sales.
This role requires paid social experience, SEO, confident CRM skills and the ability to maximise lean budgets while keeping marketing closely aligned with commercial objectives.
So if you're a marketing generalist or a digital marketer - Keep reading.
RESPONSIBILITIES
Grow Machine Hall's social presence across Instagram, Facebook and LinkedIn
Drive the digital strategy and campaign execution
Develop and deliver digital marketing plans that support sales targets and forward revenue
Plan, manage and optimise paid campaigns across Meta, LinkedIn and Google




Ensure all digital activity focuses on qualified lead generation and measurable ROI
Content Creation and Social Media Management
Manage Instagram, TikTok, Facebook and LinkedIn with a premium and consistent brand tone
Produce short form video, stills and written content tailored to each platform
Maintain a structured content calendar that balances corporate, creative and brand storytelling
Monitor performance and adjust content to lift engagement and enquiry quality
Email Marketing and CRM
Manage Mailchimp including segmentation, automation and campaign optimisation
Build EDMs that support lead nurturing, retargeting and client engagement
Maintain strong list hygiene and develop strategies to grow valuable audiences
Report on open rates, click behaviour and conversions with actionable insights
Analytics and Performance Reporting
Use Meta Ads Manager, TikTok Ads, Google Analytics and platform insights to track performance
Monitor cost per lead, lead quality, engagement metrics and campaign outcomes
Deliver weekly and monthly reporting with recommendations grounded in data
Translate insights into adjustments that support revenue and brand objectives
Budget Management
Manage lean budgets with accuracy and accountability




Allocate spend effectively across platforms to maximise ROI
Track spend against performance and adjust quickly where return is not optimised
Collaboration and Stakeholder Support
Work closely with Sales, Events and Creative to ensure marketing supports commercial goals
ABOUT YOU
2-3 years' experience in a digital marketing role within an agency or similarly fast‐paced environment
Strong experience managing paid social campaigns across Meta, LinkedIn and Google
Confident using Mailchimp, including audience segmentation, automations and retargeting
Proven ability to create high-quality social content, with a strong understanding of short‐form video
A solid grasp of analytics, reporting and data‐led optimisation
Excellent written communication skills and exceptional attention to detail
Able to work autonomously while collaborating effectively across teams
Highly organised, with the ability to manage multiple campaigns and competing priorities simultaneously
Curious, proactive and always looking for better ways to solve problems
WORK PERKS
2:1 Work Flex: Enjoy a balanced way of working with two days in the office and one day working from home each week.
Be at the center of culture: Gain access to the events hosted at Machine Hall, from global brand launches and industry‐leading conferences to emerging artists and cultural moments shaping the zeitgeist.
Easy Access: Work from our Sydney CBD venue with easy access to public transport, making your commute straightforward and convenient.
#J-*****-Ljbffr

📌 Digital Marketing Executive (New South Wales)
🏢 Machine Hall
📍 New South Wales