05 Aug
|
Toowoomba and Surat Basin Enterprise
|
Toowoomba
05 Aug
Toowoomba and Surat Basin Enterprise
Toowoomba
Events, Marketing & Communications Manager
Toowoomba and Surat Basin Enterprise – Toowoomba QLD
The Events, Marketing & Communications Manager is responsible for leading TSBE's brand, marketing, communications and events functions to enhance organisational visibility, stakeholder engagement and regional impact.
The role develops and implements strategic marketing initiatives, delivers compelling communication programs and oversees a high-quality events portfolio that strengthens TSBE's reputation, relationships and influence across the region.
As a member of the leadership team, the position contributes to organisational strategy, business development opportunities and stakeholder engagement activities that support TSBE's long-term objectives.
Events Leadership & DeliveryLead the planning, promotion and delivery of TSBE's annual events program:
Develop and manage TSBE's annual events calendar.
Oversee the end-to-end delivery of conferences, networking events, awards programs, industry forums and stakeholder engagements.
Manage event budgets, sponsorship delivery and financial performance.
Coordinate event logistics including venues, suppliers, catering, speakers, registrations and stakeholder engagement.
Represent TSBE at industry functions, community events and stakeholder forums and ensure events align with TSBE's strategic objectives and brand standards.
Drive innovation in event design and participant experience.
Monitor attendance, sponsorship performance and event outcomes.
Prepare post-event evaluation reports and recommendations.
Identify opportunities to increase participation,
sponsorship revenue and regional impact.
Lead TSBE's marketing strategy to strengthen brand awareness, stakeholder engagement and organisational growth:
Develop and implement TSBE's annual marketing strategy.
Promote TSBE initiatives, advocacy priorities, events and success stories across all channels.
Drive brand awareness and organisational visibility throughout the Toowoomba and Surat Basin region.
Oversee digital marketing, advertising and promotional campaigns.
Manage campaign planning, implementation and performance reporting.
Ensure consistent branding, messaging and visual identity across all platforms.
Identify opportunities to grow audience reach, engagement and market presence.
Evaluate marketing effectiveness and recommend continuous improvement initiatives.
Communications & MediaLead strategic communications that position TSBE as the leading voice for regional economic development:
Develop and implement communication strategies aligned with organisational objectives.
Manage media relations, media releases and proactive media engagement.
Prepare executive communications, speeches, presentations and stakeholder correspondence.
Create high-quality content for digital platforms, publications, newsletters and reports.
Translate complex economic development, advocacy and policy matters into explicit and engaging communications.
Manage website content and oversee digital communication platforms.
Protect and enhance TSBE's reputation through consistent messaging and brand stewardship.
Support issues management and crisis communications as required.
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📌 Events, Marketing & Communications Manager (Toowoomba)
🏢 Toowoomba and Surat Basin Enterprise
📍 Toowoomba