Digital Marketing Lead - Strategy, Execution & Growth
Drive Growth | Great Food | Start Late September ****
Digital Marketing Lead
Drive Growth | Great Food | Start Late September ****
How We Think
At Vanilla Blue, marketing isn't a support function—it is agrowthfunction.
We believe every marketing decision should make it easier for customers to discover us, trust us and buy from us.
We value curiosity over assumptions, commercial thinking over vanity metrics, and continuous improvement.
We look for people who ask "How can we grow" before asking "What campaign should we run".
About You
You build solid relationships, collaborate effectively across teams and aren't afraid to ask questions or challenge the status quo when you see opportunities for improvement.
Most importantly, you have a proven track record of success and believe digital marketing should delivermeasurable commercial outcomes.
You're motivated by increasing enquiries, improving customer experience and driving profitable growth.
We're looking for a commercially minded growth leader
What You'll Be Doing
Strategy & Growth
Plan and execute the digital strategy aligned with business growth objectives
Plan and deliver campaigns that drive revenue, enquiries, repeat business and customer engagement
Manage budgets, agencies, campaign spend and commercial resources effectively
Create a campaign calendar aligned with the Sales and Marketing strategy, ensuring activity delivers measurable commercial outcomes
Digital & Customer Experience
Own digital channels including SEO, GEO/AI Search, Google Ads, Meta and website performance
Improve website traffic and conversion, online sales and the overall customer journey
Use data and customer insights to identify opportunities and improve marketing performance
Manage external agencies and partners to deliver measurable results
Campaigns & Content
Develop email,



social media and digital campaigns that support sales and customer growth
Create engaging digital content that builds brand credibility and supports conversion
Build Vanilla Blue's presence across LinkedIn, Instagram and other relevant channels
Collaboration & Leadership
Manage external agencies to leverage cost-effective results
Work closely with the Sales and IT team to achieve commercial goals
Manage multiple projects, budgets and stakeholders while delivering projects on time and on budget
How Success Will Be Measured
Your success will be measured by thecommercial impact of marketing, including:
Year-on-year profitable revenue growth attributable to digital marketing initiatives
Increased qualified enquiries and marketing-attributed revenue
Improved website conversion, online sales and customer acquisition
Growth in SEO, GEO/AI Search and paid advertising performance
Increased email marketing revenue and customer reactivation
Growth in enterprise and venue partnership opportunities
Strong engagement from target customers and prospects
Improved customer experience and reduced friction throughout the customer journey
Successful delivery of strategic growth initiatives
Effective leadership, agency management and cross-functional collaboration
Who We're Looking For
Minimum 5 years' experience in a senior marketing, growth or commercial marketing role
Proven track record of developing and executing marketing strategies that deliver measurable business growth




Experience managing multi-channel marketing campaigns and ability to challenge the numbers
Strong B2B marketing, lead generation and customer acquisition.
experience
Strong knowledge of SEO, GEO/AI Search, Google Ads, PPC, GA4, website performance and CRO/UX (desirable)
Experience with CRM, marketing automation, email marketing and social media
Strong content strategy, copywriting and marketing analytics skills
Experience managing external agencies and suppliers to achieve commercial outcomes
Strong project management skills with the ability to manage multiple priorities simultaneously
Experience analysing marketing performance and using data to inform decisions
Strong commercial judgement and confidence to change direction when evidence shows something isn't working
Why You'll Love Working at Vanilla Blue
You will own the journey fromfirst campaign impression through to a qualified commercial opportunity, with the focus to make a visible impact on business growth.
Join a supportive, creative team in an award-winning catering business
Work in a positive culture where your ideas are valued and you can make a real impact
Hybrid flexibility: Artarmon office + work from home
Free lunches, snacks and social events
Convenient location, a short walk from train and bus services
A Bit About Vanilla Blue
Vanilla Blue is known for food that tastes great and a team that genuinely enjoys working together.
We value collaboration, positivity and people who bring fresh ideas to the table.
Please check out our beautiful menu here:
If you're looking for a role where you can makereal commercial impactand join a team that's warm, supportive and a little bit obsessed with great food, we'd love to hear from you.
This role is not open to sponsorship, and the successful candidate will need to complete a NSW Police Check.
#J-*****-Ljbffr

📌 Digital Marketing Lead - Strategy, Execution & Growth (New South Wales)
🏢 Vanilla Blue Catering
📍 New South Wales