The
Consumer Business Sales Coordinator
is the driving force behind Sydney FC's consumer base growth. Reporting directly to the
Consumer Business Manager
, this is a high-energy, results-driven role focused on identifying current fans, building revenue, and converting casual buyers into lifelong Members. You will be the primary engine for outbound sales activity while simultaneously acting as a creative contributor to ideate Membership packages, commercial campaigns and cross-promotional merchandise incentives that drive club profitability.
Key Responsibilities
1. Proactive Outbound & Cross-Category Sales
High-Volume Outreach:
Lead and execute daily outbound call campaigns targeting past Members, ticket purchasers, merchandise buyers, and warm leads from the database.
Lead Conversion:
Manage the full sales cycle from initial contact to closing the sale, ensuring a seamless onboarding experience for new Members.
Cross-Selling & Upselling:
Leverage retail and merchandise data to pitch tailored Membership packages to high-spending retail customers.
2. Product Ideation & Package Design (Membership & Retail)
Market Research:
Analyse competitor offerings and A-League trends to propose new, innovative Membership categories.
Bundle & Merch Integration:
Collaborate with the merchandise team to design "Bundle" packages ensuring the price-value relationship appeals to consumers.
Price Modelling:
Assist in the financial modelling of packages to ensure they are both competitive for fans and profitable for the club.
Content Ideation:




Collaborate with the Marketing, Creative, and Retail teams to develop the hook for seasonal campaigns, defining messaging that resonates with different fan segments.
Digital Sales Funnels:
Provide input on EDM and SMS copy, ensuring every communication has a clear call to action that drives sales.
4. Performance Tracking & Reporting
Sales Targets:
Meet and exceed weekly and monthly revenue KPIs across Membership and promotional consumer products.
Campaign Analysis:
Report on the return on investment for specific sales initiatives to inform future marketing spend.
5. Ticketing & Inventory Management
Ticketing Product Strategy:
Translate Membership packages into technical ticket types within the system, ensuring seat categories match consumer expectations.
Pre-Sale & Group Booking Coordination:
Manage the end-to-end ticketing process for large group bookings (e.g., local clubs or schools).
Inventory Maximisation:
Monitor real-time seating availability to pivot sales strategies, focusing outbound efforts on specific bays or categories that have high vacancy rates.
6. Shared Customer Service & Match Day Operations
Shared Service & Support:




Provide critical support to the Customer Service Coordinator during peak renewal periods, assisting with inbound service queues, phone lines, and general fan enquiries.
Match Day Lead Gen & Activation:
Work all home game days and major club events as a compulsory requirement. Coordinate data-capture initiatives and on-site sales to build the pipeline for future seasons.
Consumer Team Support:
Undertake other duties within the wider Consumer Business Team as directed by management to support retail and operational peaks.
Core Values & Selection Criteria
Determined Winners:
A "hunter" mentality with the resilience to handle objections and the drive to close every sale.
Creative Innovators:
The ability to look at a spreadsheet of data and see a story, or a new product/merchandise opportunity.
Sydney FC Class:
A professional communicator who can represent the Sky Blue brand with prestige.
Experience:
1-2 years in a sales-focused role (sports, gym memberships, retail sales or telemarketing preferred).
Tech Savvy:
Proficiency in CRM systems and an understanding of how digital marketing and e-commerce translate into consumer sales.
What We Offer
The chance to directly influence the "look and feel" of Sydney FC consumer and Membership products.
A competitive commission or incentive structure based on sales performance.
A seat at the table during season-launch planning and high-level consumer business strategy sessions.
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📌 Consumer Business Sales Coordinator (New South Wales)
🏢 Sydney FC
📍 New South Wales