The Area Safe Group is a proudly Australian, family‐owned business with a strong reputation for delivering high‐quality safety and infrastructure products across Australia. We service a diverse range of industries including Local Government, Education, Retail, Industrial, Manufacturing, Health and Aged Care through our two established brands: Area Safe Products and Astra Street Furniture.
As our business continues to grow, we're looking for a hands‐on Marketing Coordinator, based fulltime from our Minchinbury office, to play a key role in driving qualified leads, supporting our sales team and strengthening our Area Secure Products brand presence.
Reporting to the Head of Sales & Marketing of Area Safe Products, this is a broad, practical role suited to someone who enjoys taking ownership, getting things done and seeing the direct impact of their work.
About the Role
At Area Safe Products, Google Search Ads is our primary lead generation channel and will be one of your key priorities. You will be responsible for managing and continually improving the performance of our paid digital campaigns to generate quality leads and maximise return on investment.
In addition to paid digital, you will coordinate trade shows and events, manage our websites, create engaging content, oversee email and social media marketing, and ensure every marketing activity supports measurable business growth.
This role offers genuine variety and the opportunity to work across the full marketing function in a growing Australian business.
Based from our new office facilities at Minchinbury, you will work Monday to Friday, from 7.30am to 4pm (or 8.30am‐5pm).
What Success Looks Like
Success in this role will be measured by your ability to:
Increase qualified enquiries generated through digital marketing.
Improve Google Ads performance, including Cost per Lead, Click Through Rate and Return on Ad Spend.
Deliver successful trade shows and events that generate measurable sales opportunities.
Improve website performance, SEO and enquiry conversion.
Produce engaging marketing content that strengthens our brand and supports sales.
Develop clear monthly reporting that provides meaningful insights and recommendations.
Ensure every marketing lead is captured, allocated and followed through our CRM.
Key Responsibilities
Google Ads & Paid Digital
Build, manage and optimise Google Ad campaigns.
Conduct keyword research and manage negative keyword strategies.




Write compelling ad copy and optimise ad extensions.
Monitor campaign performance including CTR, CPC, Conversion Rate, Cost per Lead and ROAS.
Manage conversion tracking using Google Analytics 4 and Google Tag Manager.
Continually test and improve campaign performance through ongoing optimisation.
Manage remarketing campaigns and, where appropriate, LinkedIn and Meta advertising.
Prepare monthly paid media performance reports including recommendations for improvement.
Website Management
Maintain and update company website with new products, case studies, news and landing pages.
Apply SEO best practice to improve organic search performance.
Monitor website traffic, enquiries and user behaviour using Google Analytics 4.
Coordinate website improvements with our external development partners.
Events & Trade Shows
Coordinate Area Safe Products' attendance at industry trade shows and exhibitions.
Manage bookings, logistics, freight, stand setup, pack down and event schedules.
Coordinate marketing collateral and promotional materials.
Capture, distribute and report on all event‐generated leads.
Measure event success through lead generation, quotations and sales outcomes.
Digital Marketing & Content
Develop and deliver email marketing campaigns through Mailchimp.
Manage audience segmentation, campaign reporting and ongoing optimisation.
Manage LinkedIn and other social media platforms.
Develop content calendars and create engaging marketing content.
Produce brochures, product flyers, case studies and sales collateral within brand guidelines.
Coordinate photography, video content and digital assets.
Utilise AI tools, including ChatGPT, to improve marketing efficiency and content creation.
Marketing Coordination
Maintain and execute the annual marketing calendar with the Head of Sales and Marketing.
Manage marketing budgets and monitor expenditure.
Track and report on marketing KPIs including lead sources, campaign performance and conversion rates.




Work closely with the sales team to ensure marketing activity supports commercial objectives.
Identify opportunities to continually improve marketing performance and customer engagement.
About You
You are a proactive, organised and commercially minded marketer who enjoys combining creativity with data and results. You're comfortable managing multiple projects, thrive in a hands‐on environment and enjoy being accountable for outcomes.
To be successful in this role you will have:
Demonstrated experience managing Google Ads campaigns with measurable results.
Experience using Google Analytics 4 and Google Tag Manager.
Google Ads Certification (highly regarded).
Experience coordinating trade shows or B2B events.
Knowledge of SEO principles and website content management systems.
Experience with Mailchimp or similar email marketing platforms.
Strong copywriting and communication skills.
Basic design capability using Canva or Adobe Creative Suite.
Experience creating digital content for LinkedIn and other social media platforms.
Strong organisational and project management skills.
CRM experience, preferably NetSuite.
Proficiency with Microsoft 365.
Confidence using AI tools such as ChatGPT to improve productivity and marketing outcomes.
Most importantly, you are someone who takes initiative, enjoys solving problems, works collaboratively and is committed to continuous improvement.
Why Join Area Safe Products?
This is an opportunity to make a genuine impact within a growing Australian business where marketing plays an important role in driving commercial success.
You'll enjoy:
A stable, growing family‐owned business with ambitious plans for the future.
A diverse and rewarding role with ownership across the full marketing function.
The opportunity to work closely with leadership and influence business growth.
A supportive, collaborative team environment.
Ongoing opportunities to learn, develop and grow your career.
Our Core Values
Quality is first in everything.
Do it once. Do it right. Do it now.
Always provide first class service.
Openness and honesty leads to loyalty and efficiency.
Through teamwork we build and maintain our brand.
Learning never stops.
If you're passionate about digital marketing, enjoy creating measurable business outcomes and want to be part of a business that values quality, teamwork and continuous improvement, we'd love to hear from you.
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📌 Marketing Coordinator - Area Safe Products (New South Wales)
🏢 Area Safe Products
📍 New South Wales