31st July, ****
Are you a digital marketer ready to create sophisticated work, build a premium audience and shape the future of a leading Brisbane property brand?
Heath Williams is one of Brisbane's leading specialists in architectural, luxury and lifestyle property.
Across an 18-year career spanning Sydney, Dubai, the United Kingdom and Brisbane, Heath has developed areputation for sophisticated property marketing, exceptional client service and strong sales results.
His campaigns are designed to do more than advertise a property.
They combine considered storytelling, premiumpresentation and intelligent digital marketing to reach the right audience and generate genuine buyer interest.
As the Heath Williams brand continues to grow, we are looking for an experienced and ambitious digital marketer tohelp shape its next stage.
The Opportunity
You will work closely with Heath to manage and develop the team's digital presence, property marketing and audience-growth strategy.
This is not simply a content-posting position.
You will be expected to think strategically, contribute ideas and understand how websites, social media, email, paid advertising, video and AI can work together to build a valuable audience.
Help market some of Brisbane's most distinctive architectural and luxury homes
Influence the digital direction and presentation of a premium property brand
Create campaigns aimed at high-value vendors, buyers and skilled audiences
Introduce new technology and more effective ways of working
See the relationship between your work, audience growth, enquiries and sales results
Expand your responsibilities as the brand and business continue to grow
Key Responsibilities




Developing and executing digital marketing and audience-growth strategies
Planning and managing content across Instagram, Facebook, LinkedIn and YouTube
Managing the Heath Williams website, including property content, imagery, landing pages and basic SEO
Creating and distributing professional EDM campaigns through iRealty
Producing written, visual and video content that reflects a sophisticated property brand
Coordinating content calendars, property launches and vendor-paid campaigns
Managing Meta advertising, audience targeting and campaign reporting
Using ChatGPT, Claude and other AI tools for research, campaign development, content creation and workflow improvement
Monitoring audience growth, engagement, enquiries and campaign performance
Recommending new ideas, platforms and technologies that can improve the brand's marketing
Maintaining consistent standards across every digital touchpoint
The Experience You'll Bring
This role requires demonstrated professional experience in digital marketing, content, branding or property marketing.
Experience in real estate, luxury brands, architecture, design, professional services or another premium market will be highly regarded.
You should be confident working with:
Instagram, Facebook, LinkedIn and YouTube
Meta Business Suite, paid advertising and content scheduling




Website content-management systems
Email marketing and EDM platforms
ChatGPT, Claude and other generative AI tools
Canva, Adobe Creative Suite or similar design software
Video editing and short-form content tools
Digital analytics and campaign reporting
You will also need:
Examples of social media, website, email or digital campaign work you have personally completed
Strong copywriting, editing and communication skills
An understanding of how to build a relevant and commercially valuable audience - not simply generate views or followers
Excellent judgement regarding imagery, tone, privacy and brand reputation
The ability to work independently, manage deadlines and coordinate multiple campaigns
A genuine commitment to producing intelligent, polished and original work
Why Join Us?
This is a rare opportunity to combine technology, creativity and commercial marketing within Brisbane's architectural and luxury property market.
You will work directly with Heath, have a voice in how the brand develops and be encouraged to bring forward new ideas.
Your work will be visible, valued and connected to real business outcomes.
A flexible three-to-four-day working arrangement
Direct involvement in premium property campaigns
Creative freedom within a sophisticated brand
Exposure to leading homes, architecture and design
The opportunity to develop your skills in AI and emerging marketing technology
Genuine potential to grow the position and your responsibilities
A collaborative environment within Place New Farm
Discounted Total Fusion gym membership
#J-*****-Ljbffr

📌 Digital Marketing And Brand Coordinator (Brisbane)
🏢 Place
📍 Brisbane