Senior Paid Media Specialist | Google Ads & Meta
Senior Paid Media Specialist | Google Ads & Meta
About Inside Edge CollectiveTM
Inside Edge Collective was founded by two serial entrepreneurs who, after years of building and scaling their own companies, became frustrated with agencies that could not deliver meaningful commercial outcomes.
We built IEC to be different: a small, elite team of A-grade operators helping ambitious trade-based businesses scale through sharp strategy, proven infrastructure and high-quality in-house execution.
Our clients are predominantly product and service businesses generating between $1 million and $10 million+ per year, looking to scale through paid acquisition, stronger offers, structured sales systems and better performance visibility.
This is a ground-floor chance to work directly with the founders, take ownership of paid media performance across a growing client portfolio and help build the performance function of a high-growth company.
Why This Role Exists
The founders are currently heavily involved in day-to-day campaign execution.
We are hiring an expert paid media specialist to take full ownership of Google Ads and Meta Ads performance across IEC's client portfolio, improve campaign outcomes and materially increase our operational capacity.
This role is built around one core objective:
Deliver consistently high-quality paid media execution, with Google Ads lead generation as the primary priority.
Google Ads is the most important technical capability for this role.
We need someone who can personally build, diagnose, optimise and scale lead-generation campaigns without requiring another specialist underneath them.
Meta Ads capability is also essential, particularly across campaign execution, creative testing, lead quality and scaling.
Why IEC Is Different From a Typical Agency
We do not operate a high-volume agency model.
Our minimum retainer starts at$7,500 per month, meaning we work with established businesses that are serious about growth and prepared to invest properly in execution.
We currently manage fewer than 20 clients and expect the client base to grow by no more than approximately 50% over the next 12 months.
Growth is deliberately controlled to protect delivery quality, client outcomes and team capacity.
You will not be handed 40 or 50 neglected accounts and expected to keep them alive.
Our model is built around:
Fewer, higher-quality clients.
More time and attention allocated to each account.
Direct access to business owners and decision-makers.
Strong working relationships with every client.
Clear visibility into leads, pipeline, sales and revenue.
Established frameworks rather than operational chaos.
Quality of execution over account volume or utilisation targets.
We operate more like an embedded internal growth team than a detached external agency.
The goal is not simply to manage campaigns and send reports.
It is to understand the business properly, improve performance and make a measurable commercial difference.
You will be given genuine ownership because we intentionally protect capacity and create room for specialists to perform—not because we expect one person to carry an impossible workload.
About the Role
This is a highly hands-on performance marketing position.
The majority of your role will involve personally managing Google Ads and Meta Ads accounts across a portfolio of high-growth clients.
You will be responsible for campaign strategy, implementation, tracking, optimisation, testing,



reporting and continuous performance improvement.
This is not primarily a client management, team management or leadership role.
Experience in those areas is valued, but it is not required.
For specialists interested in broader responsibility, there is a clear pathway into Performance Lead or Head of Performance as IEC grows.
Equally, exceptional technical specialists can continue progressing without moving into people or client management.
Key Responsibilities
Google Ads (Priority)
Independently build, manage and optimise Google Ads campaigns.
Own campaign strategy, keyword research, account structure and budget allocation.
Manage Search campaigns focused on high-intent, bottom-of-funnel lead generation.
Conduct search-term analysis, negative-keyword management and match-type optimisation.
Develop and test ad copy, landing-page alignment and campaign messaging.
Manage bidding strategies, budget pacing and account scaling.
Diagnose underperforming campaigns and implement clear corrective actions.
Improve lead quality, conversion rates, cost per lead and commercial outcomes.
Review campaign performance across location, device, schedule, audience and search intent.
Identify opportunities to increase spend profitably.
Meta Ads
Independently build, manage and optimise Meta Ads campaigns.
Develop campaign structures across lead forms, landing pages and retargeting.
Plan and manage creative-testing frameworks.
Brief creative concepts, hooks, messaging and testing variations.
Work with designers and contributors to maintain strong creative output.
Monitor lead quality, cost per lead, conversion rates and account scalability.
Identify creative fatigue and introduce new angles before performance declines.
Manage Pixel, event tracking and Conversions API requirements.
Tracking, Measurement & Reporting
Implement and troubleshoot conversion tracking.
Manage GA4, Google Tag Manager, Meta Pixel and related measurement systems.
Maintain accurate UTM structures, campaign attribution and reporting.
Connect paid media performance to lead quality, pipeline and revenue outcomes.
Produce clear performance reporting and recommendations.
Identify tracking gaps before campaigns are scaled.
Performance Systems & Improvement
Improve IEC's paid media frameworks, processes and documentation.
Identify operational efficiencies and automation opportunities.
Introduce recent testing methodologies, tools and performance insights.
Stay current with platform changes, AI developments and emerging best practices.
Help strengthen the quality and consistency of paid media delivery across the company.
Who We Are Looking For
Non-Negotiable Traits
Deep personal accountability and ownership.
Highly analytical and commercially focused.
Strong attention to detail.
Confident making decisions independently.
Comfortable diagnosing problems and taking action quickly.
Organised and capable of managing multiple accounts simultaneously.
Committed to continuous learning and improvement.
Able to work within proven frameworks while actively improving them.




Focused on business outcomes rather than just ad platform metrics.
Required Experience
5+ years of hands-on paid media experience.
Experience in managing accounts with high monthly spends (min. $30,000+ per month)
Strong, recent Google Ads experience.
Proven experience managing lead-generation campaigns.
Strong experience with Search campaigns and high-intent keywords.
Demonstrated ability to personally build, optimise and scale accounts.
Strong Meta Ads campaign management experience.
Experience managing multiple accounts and competing priorities.
Strong conversion tracking and technical implementation capability.
Experience translating campaign data into clear commercial actions.
Strong written communication and reporting skills.
Strongly Preferred
Experience managing lead gen campaigns for trade, home service or local service businesses.
Experience managing localised geographic campaigns.
Experience improving landing-page conversion rates.
Experience briefing and managing creative testing.
Experience with lead-quality optimisation and CRM feedback loops.
Agency & In-house experience.
Highly Desirable, But Not Required
HubSpot CRM experience.
CRM workflows, automations, dashboards or reporting experience.
Aircall or equivalent VoIP experience.
Client or stakeholder management experience.
Experience leading performance review meetings.
Team leadership or mentoring experience.
Agency operations or process-improvement experience.
AI and automation workflow experience.
Experience with Claude Code, ChatGPT, Zapier or similar tools.
A lack of HubSpot, Aircall, client management or leadership experience will not prevent the right paid media specialist from being considered.
Our Tech Stack
Google Ads | Meta Ads | HubSpot | Aircall | GA4 | Google Tag Manager | Monday.com | Google Workspace | Canva | Loom | Zapier | ChatGPT | Claude Code
Experience with these platforms, or equivalent systems, will give you a head start.
Future Growth Path
This role can evolve according to your strengths and career goals.
Potential pathways include:
Senior Paid Media Specialist → Performance Lead
Senior Paid Media Specialist → Head of Performance
Senior Paid Media Specialist → Performance & Growth Manager
A future Performance Lead pathway may include broader ownership across paid media, CRM and VoIP, alongside optional client communication and team leadership responsibilities.
Progression into management is available, but it is not mandatory.
Compensation & Details
Base Salary:$100,000 - $130,000 AUD + super
Performance Incentives:Total earning potential of up to $150,000+ per year
Employment Type:Full-time
Location:Brisbane CBD
Work Arrangement:Office-based, Monday to Friday, 8:00 am–5:00 pm.
Following successful onboarding and integration, flexibility exists to transition into a hybrid arrangement.
Reports To:Founders
Start Date:Immediate
What You Will Get
Direct access to the founders.
Full ownership of paid media performance.
A deliberately controlled client portfolio.
High levels of autonomy and responsibility.
Exposure to ambitious, high-growth client accounts.
HubSpot Partner and Aircall Partner training resources.
Clear technical and leadership career pathways.
A performance culture that rewards initiative, excellence and measurable impact.
The opportunity to join a small company early and materially influence what it becomes.
#J-*****-Ljbffr

📌 Senior Paid Media Specialist | Google Ads & Meta (Queensland)
🏢 INSIDE EDGE COLLECTIVE
📍 Queensland