We're looking for someone who can write.

Not "produce content." Write.

My Way Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing — we sequence our customers' gut bacteria in a lab and hand back a real read on what's living in there.

That second part matters for this job. It means we have actual science to write about, and an actual obligation to get it right.

The role

You'll write Ads and Emails that convert cold non-customers, into sold customers.

What you'll actually be doing

Writing campaign emails, from subject line to sign-off

Writing META ads + body copy

What we’re looking for

Three or more years writing commercially — in-house, agency or freelance, we don't mind

Range. You can write a 40-character subject line and a 500-word ad in the same day and make both positive





Comfort with detail. You'll be working within compliance guidelines

Nice to have, not essential

Experience in supplements, health, food or another regulated category

Klaviyo, or another reliable email platform

Some familiarity with TGA or FSANZ requirements

What's on offer

Based on the Gold Coast, with flexibility on how you structure your week

A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle

A category where the science is genuinely compelling and mostly untold

A small marketing team you'll help shape rather than slot into
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📌 Copywriter & Marketing Specialist Queensland
🏢 My Way Up
📍 Queensland