Mumbrella, part of The Intermedia Group is Australia's leading trade press publication covering everything under Australia's media and marketing umbrella.
Founded in **** and headquartered in Glebe, Mumbrella also produces an extensive events portfolio including Mumbrella360, The Mumbrella Awards, CommsCon, REmade, as well as the hugely popular Marketing Summit Series, made up of large scale events spanning the retail, finance and travel industries.
Mumbrella is also the only trade title with a substantial paid membership tier.
About the Role
Mumbrella is seeking a highly organised and commercially minded Marketing Manager to join our marketing team.
This role is responsible for planning and executing integrated campaigns that drive audience acquisition, ticket sales and engagement.
The Marketing Manager will collaborate closely with events, commercial, editorial and design teams to deliver end-to-end campaigns that are engaging, data-driven and executed to a high standard.
Reporting to the Head of Marketing, the Marketing Manager will be the engine room of the marketing team, driving revenue, audience and subscription growth, event attendance, and brand engagement.
The ideal candidate is an exceptional project manager who thrives in a rapid-paced environment, has strong copywriting skills and enjoys juggling multiple campaigns simultaneously.
Key Responsibilities
Own the end-to-end marketing strategy and execution for a portfolio of B2B event products
Develop integrated marketing campaigns across email, paid media, social media, web, content and partnerships
Create campaign timelines and manage multiple concurrent projects, ensuring deadlines are met
Play a leading role in the growth of Mumbrella's paid subscription product, Mumbrella Pro
Write compelling marketing copy, including EDMs, website content, social posts, digital advertising and promotional materials




Develop audience engagement and communications strategies to maximise registrations and attendance
Brief and collaborate with designers to produce creative assets across digital channels
Schedule, optimise and report on paid campaigns across Meta, Google Ads and LinkedIn
Build, segment and deploy email marketing campaigns, analysing performance to continuously improve results
Work closely with the Commercial team to deliver sponsor marketing commitments and promotional opportunities
Partner with the Events Operations team to ensure marketing activity aligns with event milestones and attendee communications
Coordinate external suppliers, including media partners, agencies and freelancers where required
Monitor campaign performance and provide regular reporting and insights using key marketing metrics
Oversee campaign budgets, invoicing, and financial reconciliation
Proactively monitoring spend to prevent overspend and continually optimising budget allocation to maximise campaign performance
Identify opportunities to improve campaign performance through testing, optimisation and new marketing initiatives
Assist in managing ajunior team member by providing guidance, ongoing support and quality assurance, allocation of workflow,and direction to ensure timely delivery
Develop creative briefs and provide creative direction for photography and videography, ensuring content aligns with brand guidelines, campaign objectives, and marketing strategy
Maintain brand consistency across all event communications and marketing collateral
Skills & Experience
5+ years' experience in a marketing role, ideally across events, media or B2B marketing




Demonstrated experience managing multiple integrated marketing campaigns from strategy through to execution
Excellent copywriting and communication skills, with experience writing high-performing EDMs and digital content
Strong project management skills with exceptional attention to detail
Experience managing email marketing platforms and CRM databases
Hands-on experience running paid advertising campaigns across Meta, Google Ads and LinkedIn
Experience briefing and managing creative production with designers
Strong analytical skills with the ability to interpret campaign performance and make data-driven recommendations
Highly organised, proactive and comfortable managing competing priorities
Experience using marketing automation, analytics and project management tools is highly regarded
Experience marketing B2B conferences, exhibitions, awards or other live events
Experience in the media, marketing, advertising or publishing industries
Familiarity with CRM and email marketing platforms such as HubSpot
Experience using Google Analytics (GA4), Google Tag Manager and reporting dashboards
Experience managing marketing budgets and forecasting campaign spend
Experience managing media partnerships, sponsors or strategic promotional partners
Basic design skills using Canva or Adobe Creative Suite
A passion for the media, marketing and communications industries, with an interest in industry trends and emerging channels
Experience using AI tools to improve marketing efficiency, content creation and campaign optimisation
Why Join Us
Work on high-profile events in one of the most dynamic industries
Hybrid working model with a supportive and inclusive team culture
Opportunities for growth, learning, and attending industry-leading events
Access to some of the best minds in media, marketing, advertising and creativity
#J-*****-Ljbffr

📌 Marketing Manager (New South Wales)
🏢 The Intermedia Group
📍 New South Wales