Marketing Executive (Part-Time) - International Student Recruitment

Victorian Skills College (CRICOS Provider No. 04354H) is seeking an enthusiastic and results-driven Marketing Executive to join our growing team in Melbourne CBD on a part time basis.

This role is ideal for someone with experience in the international education sector who understands education agent networks, student recruitment strategies, and digital marketing. The successful candidate will play a key role in increasing domestic and international student enrolments, strengthening relationships with education agents, and expanding the college's market presence.

As a CRICOS-registered institution, we work closely with education agents both within Australia and overseas. The successful applicant will be expected to actively support agent engagement and contribute towards achieving agreed monthly student recruitment and marketing targets.

Key Responsibilities

- Develop and implement marketing strategies to increase domestic and international student enrolments.

- Build, maintain and strengthen relationships with existing education agents while identifying and onboarding new agent partners.

- Provide marketing support and training to education agents to ensure they have up-to-date information about Victorian Skills College courses, entry requirements and promotions.

- Conduct regular meetings, webinars and presentations with education agents and recruitment partners.

- Coordinate digital marketing campaigns across social media, Google, email marketing and other online platforms.

- Create engaging marketing materials including brochures, flyers, newsletters, website content, videos and social media content.





- Plan and coordinate student recruitment events, education exhibitions, agent workshops, open days and community engagement activities.

- Monitor marketing campaign performance using analytics and prepare monthly reports on leads, enquiries, conversions and return on investment.

- Work closely with Admissions, Compliance and Academic teams to ensure all marketing activities comply with the ESOS Act, National Code and CRICOS requirements.

- Maintain CRM and marketing databases to ensure timely follow-up of enquiries and prospective students.

- Research current markets and identify opportunities for student recruitment growth.

Monthly Performance Expectations

The successful candidate will be expected to achieve agreed monthly KPIs, including:

- Maintaining regular communication with existing education agents.

- Conducting a minimum number of agent meetings (online or face-to-face) each month.

- Recruiting and onboarding new education agents where appropriate.

- Organising or participating in student recruitment events and marketing activities.

- Delivering consistent enquiry generation through digital marketing campaigns.

- Meeting agreed monthly enquiry, application and enrolment targets.

- Providing a monthly marketing performance report outlining completed activities, campaign outcomes and future recommendations.





KPIs will be reviewed regularly and adjusted based on business objectives and market conditions.

What We're Looking For

- Minimum 1-2 years' experience in marketing, international student recruitment or business development.

- Experience working with CRICOS-registered education providers, RTOs, universities or colleges is highly desirable.

- Strong understanding of the international education sector and education agent networks.

- Knowledge of ESOS, National Code and ethical marketing practices for international education.

- Excellent written and verbal communication skills.

- Experience managing social media platforms, email marketing and digital advertising campaigns.

- Knowledge of SEO, SEM, Meta Ads and Google Ads.

- Strong organisational and project management skills.

- Ability to build long-term relationships with education agents and stakeholders.

- Experience using CRM systems and Microsoft Office Suite.

- Ability to work independently while contributing effectively within a team environment.

What We Offer

- Flexible part-time working arrangements.

- Competitive remuneration based on experience.

- Ongoing professional development and training opportunities.

- Supportive and collaborative workplace culture.

- Opportunity to work with a growing CRICOS-registered education provider.

- Career progression opportunities within international education and student recruitment.

- Exposure to domestic and international marketing initiatives.

Victorian Skills College is an equal opportunity employer and welcomes applications from candidates of all backgrounds.

#J-18808-Ljbffr

📌 Marketing Executive (Part-Time) – International Student Recruitment (Melbourne)
🏢 Victorian Skills College
📍 Melbourne