Sales Representative - Sydney CBD and Wollongong Territory

From humble beginnings, delivering warm butter croissants and delectable pastries to a handful of corner stores in Sydney on tranquil Sunday mornings, Bob & Pete’s has blossomed into a distinguished purveyor for cafés, restaurants, caterers, and clubs across New South Wales. Over three decades, our passion for serving cafés has fuelled our expansion, commitment to exceptional customer service, and innovative products.

When our employees shine, so does the company! That’s why our mission is to empower every team member to reach their full potential by providing them with the tools, resources, and support they need to innovate and excel. We put their growth, happiness, and engagement right at the top of our priority list!

About the Company

From humble beginnings, delivering warm butter croissants and delectable pastries to a handful of corner stores in Sydney on tranquil Sunday mornings, Bob & Pete’s has blossomed into a distinguished purveyor for cafés, restaurants, caterers, and clubs across New South Wales. Over three decades, our passion for serving cafés has fuelled our expansion, commitment to exceptional customer service, and innovative products.

When our employees shine, so does the company! That’s why our mission is to empower every team member to reach their full potential by providing them with the tools, resources, and support they need to innovate and excel. We put their growth, happiness, and engagement right at the top of our priority list!

Why Work With Us

- Paid Parental Leave: 6 weeks of paid leave
- Ongoing Training:



Self-paced learning and career pathways
- Volunteer Leave: 1 paid day annually
- Employee Discounts: Up to 20% off eligible products
- Benefits Program & Novated Leasing: Health, retail, grocery & travel discounts
- EAP: 3 confidential psychology sessions + self-help resources
- Fresh Products Daily: Enjoy a doughnut or croissant with your coffee

The Position

Reporting to the Field Sales Manager, you’ll be responsible for driving sales growth and building strong customer relationships across the Sydney CBD and Wollongong territory.

This is a highly autonomous, on-the-road role suited to someone who enjoys building relationships, growing a territory and representing a much-loved food brand.

Key Responsibilities

- Grow sales within your designated territory
- Build and maintain strong customer relationships
- Identify and convert recent business opportunities
- Present and sell the Bob & Pete’s product range
- Deliver exceptional customer service
- Meet sales targets and KPIs
- Maintain accurate customer and sales records
- Stay informed on products, market trends and competitors
- Represent the business at events and promotions

Skills & Experience

- Experience in bakery or food production (preferred)
- Self-motivated with a strong drive for sales success
- Valid driver’s licence for territory travel
- Ability to work independently and within a team
- Robust analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Highly organised with strong attention to detail
- Ability to collaborate with cross-functional teams

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📌 Sales Representative - Sydney CBD and Wollongong Territory (Inner West Council)
🏢 Bob & Pete'S Bakery
📍 Inner West Council