At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow. VicRoads empowers our people to learn and grow- focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving. VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf. We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

Annual salary range: Commensurate with experience Employment type: Full Time - Permanent Usual work location: 180 Lonsdale Street, Melbourne / Work from Home

About the Prospect

VicRoads is seeking a commercially focused and highly influential Senior Sales Manager to lead the development and execution of our OEM-led growth strategy across Victoria. This is a unique opportunity for an experienced automotive sales leader to drive the adoption of Custom Plates products throughout dealership networks by building strategic partnerships with automotive manufacturers and influencing dealer engagement. Leading our Dealer Sales Team, you will be responsible for growing market share, increasing product penetration, and delivering sustainable revenue growth through strong stakeholder relationships and innovative commercial initiatives. Reporting into the leadership team, you will develop and execute a top-down OEM strategy that strengthens manufacturer partnerships and drives dealer adoption of Entry Plate products across Victoria. You will work closely with automotive OEMs, dealer principals, and dealership sales teams to influence behaviours, create commercial opportunities, and increase the conversion from General Issue plates to Custom Plates products.

Key responsibilities include:

- Develop and execute a strategic OEM engagement plan to drive product adoption and revenue growth
- Build and maintain strong relationships with automotive manufacturers and dealer groups
- Influence dealer behaviour and increase Custom Plates penetration across dealership networks
- Identify and implement innovative sales initiatives, incentive programs, and commercial partnerships
- Lead, coach, and develop a high-performing Dealer Sales Team,



including two direct reports
- Drive accountability, performance, and consistent execution across multiple territories
- Monitor market opportunities and deliver strategies that support long-term growth objectives
- Ensure alignment between OEM, dealer, and business priorities to maximise commercial outcomes

About You

You are an accomplished sales leader with extensive experience working within the automotive industry. You understand how OEMs and dealer networks operate and have a proven ability to influence stakeholders at all levels, from manufacturer head offices to dealership leadership teams. You bring a strong commercial mindset, exceptional relationship-building capability, and a track record of delivering growth through strategic partnerships and targeted sales initiatives.

Essential Experience & Skills

- Significant experience working within the automotive industry, including OEM and dealer network environments
- Proven sales leadership experience with a strong track record of revenue growth and market expansion
- Exceptional relationship-building and stakeholder management skills
- Strong commercial acumen with the ability to identify and capitalise on growth opportunities
- Demonstrated success influencing customer and partner behaviours to drive product adoption
- Experience leading, coaching, and developing high-performing sales teams
- Strong strategic planning and execution capabilityExcellent communication, negotiation, and presentation skills

You Will Be Known For

- Building trusted relationships with OEM and dealer stakeholders
- Driving revenue growth and increasing market penetration
- Leading high-performing teams with energy and accountability
- Turning commercial opportunities into measurable results
- Balancing strategic thinking with hands-on execution
- Inspiring others to achieve ambitious growth targets

What we offer

- Attractive base salary
- Car allowance
- Performance-based commission structure
- Leadership opportunity with significant commercial impact
- The chance to shape and deliver an OEM-led growth strategy across Victoria
- A role where you can directly influence market share, channel performance, and long-term revenue growth
- Salary packaging,



Fitness Passport & discounts to hundreds of retailers
- Opportunities for professional and personal development
- Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

VicRoads has a single and simple purpose - to keep Victorians moving safely and smoothly. As an organisation we believe innovation powers progress - of our people and Victorian communities. Our work matters. Victorians trust us with their safety, with critical moments in their lives and their livelihoods. And it's with innovation, purpose, inclusivity, and collaboration that we make a difference, and that we progress. VicRoads Registration and Licensing Services (RLS) is on a pivotal transformation journey, with a dedicated focus on placing customers at the heart of everything we do. We’re committed to modernising our operations and expanding our service offerings to meet customer needs. At the core of our business, we manage the essential services of vehicle registration and licensing and our goal is to simplify interactions with VicRoads RLS, making our services more accessible and user-friendly. We’re also expanding our custom plate offerings and developing value-added products and services for those using and supporting our road networks. In August 2022 VicRoads embarked on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie to operate and modernise registration and licensing services on its behalf. The joint venture is a 40-year partnership where the Government retains ownership of VicRoads, and continues to control regulation, policy, data, and privacy provisions for VicRoads Registration and Licensing. The Government sets pricing and collects the revenue for essential registration and licensing fees, whilst also maintaining its roads and safety responsibilities. Our organisational values steer our actions, decisions, and behaviours as we progress on our path of transformation - innovating to keep Victorians moving.

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📌 Senior Sales Manager – OEM & Dealer Channel (Melbourne)
🏢 Victorian R&L Services Trust
📍 Melbourne