06 Aug
|
Prominence
|
Sydney
APAC Regional Account Manager
Overview We are a global marketing agency focusing on the recruitment sectors. With offices in Sydney, Auckland, London & Malaysia, this role will a senior role working directly for the CEO of the business to continue scaling it's operations across the APAC region.
As the Regional APAC Account Manager, you’ll be the face of the APAC region along with being the glue that holds the team, client relationships and project execution together. You will oversee a diverse portfolio of recruitment agency clients across APAC, each with its own distinct needs, brand identity, and goals. The ideal candidate will be an experience marketeer with recruitment experience who is a multitasking pro with the ability to switch between tasks seamlessly, balancing client needs, internal teams, and creative input.
You'll be responsible for driving the strategy, ensuring seamless execution of campaigns, and delivering top-tier customer service. Your role will include both high-level strategy and hands-on project coordination, making your ability to adapt and stay organised critical.
Client Strategy & Management:
- Lead the APAC Prominence Brand: Work with the Founder to drive the Prominence brand to continue to be the leading marketing agency in the recruitment sector. Drive it’s digital presence online along with being the name and the face at events and webinars.
- Devise & Execute End-to-End Marketing Strategies: Work closely with clients to understand their business objectives, creating and executing comprehensive marketing plans across various digital channels (social media, email, SEO, PPC, content marketing).
- Client Consultation & Relationship Building: Lead monthly meetings with clients to review campaign performance, discuss new opportunities, and provide strategic recommendations to enhance their digital presence.
- Creative Problem Solving: Provide creative digital solutions to address clients' day-to-day challenges, helping them stay ahead of industry trends and technological advancements.
- Delivery Bi-Annual Marketing Strategies: With applicable clients manage and deliver two marketing strategies a year including ideation, running the session and preparing the documentation, and then ensure the client is kept on track with the deliverables agreed.
- Brand Management:
You are responsible for all projects within your portfolio of clients. As the brand guardian, it is your duty to ensure that the highest quality of work is consistently delivered, accurately reflecting both the brand and the client’s needs.
Project Coordination & Delivery:
- Cross-Team Collaboration: Work closely with internal teams (design, content, social, dev) to ensure campaigns are progressing on schedule and up to client standards. Offer creative input and strategic direction where needed. You are ultimately responsible for the success of all marketing activities.
- Campaign Execution: Oversee the execution of cross-platform campaigns from initial concept through to delivery, ensuring the timely completion of projects with high attention to detail.
- Marketing Briefs & Documentation: Create detailed marketing briefs for campaigns, ensuring clarity and alignment across internal teams and with clients.
Content & Copywriting:
- Content Creation & Review: Review, edit and provide feedback on marketing copy for social media posts, blogs, whitepapers, and other digital or print media to ensure they meet the client’s tone, messaging, and brand guidelines.
- SEO & UX Optimization: Work to improve SEO/AEO/GEO performance and user experience (UX) across client websites when requested, making recommendations for content updates and technical enhancements.
Analytics & Performance Monitoring:
- Performance Tracking: Regularly monitor and analyse campaign performance across platforms, using analytics to suggest improvements and refine strategies to meet client goals.
- Reporting: Deliver monthly/quarterly or bi-annual and annual performance reports to clients, providing insights on key metrics and demonstrating ROI.
Efficiency & Resource Management: · Ensure Retainer Hours Are Managed Efficiently: Regularly track and monitor client retainer hours to ensure projects stay within scope,
using time-tracking tools and adjusting priorities as needed to avoid overages.
· Manage Your Own Time Effectively: Manage your time efficiently with your monthly working hours, and ensure they are in line with your portfolio clients retained hours. Notify your manager, if needed, should they exceed your working hours to ensure no reduction of quality of work.
· Minimize Waste & Optimize Resources: Avoid unnecessary revisions and inefficiencies by setting transparent expectations, streamlining internal processes, and ensuring that all time spent is aligned with client goals.
· Regular Reporting on Time and Budget: Provide clients with monthly (or more frequently if required) updates on hour usage, flagging potential overages in advance, and ensuring transparent communication about additional time or costs.
Managing Internal Teams & Team Development:
· Coordinate Internal Teams for Project Success: Lead and support in the building out of the APAC team along with acting as the main point of contact for design, content, dev, and social teams, ensuring seamless communication and collaboration to meet client goals and deadlines. Provide clear project briefs and guidance to align efforts across departments.
· Escalate Issues & Process Challenges:If processes are not working or deadlines are at risk, escalate issues early to senior leadership or relevant teams. Address bottlenecks and workflow inefficiencies promptly to keep projects on track.
· Provide Training & Development for Team Members: Mentor and train internal team members offering guidance on client preferences, project execution, and best practices for cross-functional collaboration.
Business Development:
As the APAC Regional Account Manager, you’ll not only be responsible for delivering exceptional service and results but also for identifying and capitalising on opportunities to grow existing client relationships. Your role will involve working closely with clients to uncover their evolving needs, positioning additional services, and driving larger projects that extend beyond the client’s current retainer or scope of work.
You will be responsible for driving the client expansion plan for Prominence APAC. Leading business development through various outreach methods and attending events and webinars.
📌 APAC Regional Manager / Senior Account Manager (Sydney)
🏢 Prominence
📍 Sydney