Role: Commercial Marketing Manager, ANZ (Fixed-Term – Parental Leave Cover)

This role can be based in Sydney office. Role Summary:

The Commercial Marketing Manager is responsible for end-to-end commercial strategy and plan for ANZ including category & brand management and marketing & communication, ensuring the delivery of P&L; and sales. This role leads and develops the ANZ commercial marketing team in setting, delivering, tracking and reporting on commercial activity plans. The role holder will be expected to use a variety of levers, tools and approaches to drive like-for-like sales growth and gross margin improvement, such as range improvement, optimisation of price and promotion, upselling and maximisation of the use of space, and will drive category performance as well as the performance of the brand or brands.

Main Responsibilities:

Accountable for country commercial performance (LFL sales and gross profit), delivering stretch EBITDA targets

Develop and track the country’s commercial activity plan (including commercial initiatives and marketing activities)

Define and drive strategies across range, pricing, promotions, brand identity, brand guidelines, and innovation

Oversee day‑to‑day brand operations, partnering with Finance, Operations, Procurement, Supply Chain, Creative, NPD, Data, and Digital teams

Conduct commercial evaluation of initiatives with support from the Analytics team

Monitor and report performance regularly, assess forecast achievement, ensure EBITDA delivery, and implement corrective actions where required

Deliver brand gross margin targets within respective countries

Grow revenue streams through supplier income management

Develop and implement pricing strategies and architectures

Lead commercial space planning and space management initiatives

Manage category and channel strategies

Drive customer journey optimization and commercial experience strategies





Lead brand planning and proposition management (including guidelines, concepts, and audits)

Monitor competitor activity and brand partner performance

Manage brand relationships (local, third-party, and international partners)

Lead concept design and brand refresh initiatives

Own and be accountable for menu, range, and recipe development

Prepare and lead briefs for cross-functional services (e.g., NPD, creative design)

Support recent openings by: Developing and delivering new concepts and service initiatives and managing commercial setup including range, pricing, POS, merchandising, space planning, and planograms

Drive commercial sustainability initiatives

Support Procurement in supplier negotiations, focusing on unlocking incremental brand-funded trade marketing income through activations, promotions, and joint business plans

Own and manage third-party brand relationships where applicable

Compile case studies and promote best practices across the region

Spend time in the field to observe execution and support implementation

Provide leadership, coaching, and development for the country’s commercial team Person Specification:

Proven experience in developing and delivering commercial plans, leveraging key levers such as pricing, range, display, space, upselling, margin, and category optimisation to drive results

Strong track record of achieving profit targets within a sales-driven environment

Experience in the food & beverage or retail sector within the country

Ability to drive decision-making through data analysis and evidence-based insights, rather than intuition

Demonstrated ability to translate data into actionable business insights, and present findings and recommendations persuasively SSP are proud to be an equal-opportunity employer that seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives. Start the best part of your journey with us!

📌 Commercial Marketing Manager, ANZ (Contract) (Sydney)
🏢 SSP Asia Pacific
📍 Sydney