At Medcast we strive to be the best provider of lifelong learning for health professionals, known for our technical innovation, high quality delivery, evidence-based content and independence.
We combine the best education with the latest technology.We're searching for a creative, motivated and highly organised Marketing Content Creator & Strategist to join our team.
The role is accountable for developing and delivering the marketing content plan in alignment with our annual education program leveraging all of our marketing channels ranging from EDMs to newsletters and social channels.
The ideal candidate has experience in creating well connected and cohesive customer and acquisition communications and a solid understanding of leveraging insights and data to set up automated customer marketing journeys through our CRM.An ideal candidate will have a hunger to learn more about marketing analytics, have a genuine interest in understanding how to reach our audiences with relevant content at the right time and the ability to create and manage a busy schedule of campaigns across multiple business units and channels.In this role you will work closely with the Marketing Manager, as well as the Commercial, Partnerships and Projects and Education teams to maximise customer engagement and deliver business growth.Key responsibilities include:Developing and implementing marketing campaigns across various channels (digital, social, email, print)Assisting in harnessing data and developing a customer engagement strategyOwning the social media strategy for our general practitioners and nursesAssisting in preparing reports by gathering and analysing data from marketing activities, charting, and deriving insights helping to track performance and identify key opportunitiesManaging Medcast's busy EDM schedule,



building and sending EDMs which includes being confident with content creation, list management and adapting templates while ensuring high quality supporting imagerySupporting the marketing manager with event planning, sponsorships and promotional activitiesCollaborating with internal teams and external agenciesAssisting in preparing reports by gathering and analysing data from marketing activities, helping to track performance and identify key insightsSupporting day-to-day marketing operations by handling administrative tasks, coordinating schedules, managing marketing assets, and assisting with ad-hoc projects as assigned.Skills and experience:Extensive CRM experience and keen interest to learn about emerging AI capabilities and communication automationExperience with email marketing, list management and supporting software toolsAt least 2 years experience in another Marketing or customer success roleCreative wizard in Canva or other design toolsAbility to do extract and analyse data in excel and/or Power BIAttention to detail with excellent time management and prioritisation skillsAbility to work under pressure, manage multiple projects and meet strict deadlineBonus (but not essential):Bachelor's degree (or equivalent) in marketing, communications, or related fieldExperience using Pardot, Salesforce, Pipedrive, or similar softwareExperience in Google Analytics, Google Ads, and/or Facebook / Meta for BusinessKnowledge of SEO, SEM and social media advertisingHealth or education industry experienceMedcast is committed to diversity, inclusion, and workplace flexibility.
We welcome applications from all members of our community and strive to provide equitable access to opportunities.
If you require any adjustments during the recruitment process, let us know - we're here to support you.
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📌 Marketing Content Creator & Strategist (New South Wales)
🏢 Medcast
📍 New South Wales