Senior Marketing & Commercial Operations Specialist ANZ

Waters Corporation – Rydalmere NSW

OverviewAs Senior Marketing & Commercial Operations Specialist, this role will have primary responsibility for driving demand generation, marketing execution, and pipeline creation across the ANZ market. This role will take end-to-end ownership of marketing campaigns, from strategy through execution to pipeline generation, working closely with Inside Sales and Field Sales to ensure effective conversion of marketing activity into revenue.

ResponsibilitiesMarketing Strategy & PlanningOwn the development and execution of the ANZ marketing plan aligned to key growth segments and commercial priorities

Translate regional and global campaigns into locally relevant execution plans

Identify target accounts, segments, and opportunities to drive pipeline growth.Share ANZ Voice of Customer (VOC) back to the Regional and Global products and segment teams to ensure ANZ has the tools and resources to win.Demand Generation & Campaign Execution (END-TO-END OWNERSHIP)Own end-to-end execution of all marketing campaigns including seminars, webinars, digital campaigns, and account-based marketing initiatives

Develop campaign messaging, targeting, and value propositions aligned to customer needs

Manage all aspects of campaign delivery including logistics, vendors, invitations, and execution

Ensure consistent and high-quality execution of all marketing activities across ANZPipeline & Funnel ManagementOwn marketing contribution to pipeline generation and funnel health across ANZDefine campaign targets and track performance against pipeline and revenue goals

Work closely with Inside Sales to ensure timely follow-up and conversion of all marketing-generated leads

Monitor and optimize conversion rates from lead generation through to prospect creation

Lead Management & Commercial AlignmentEnsure all marketing-generated leads are effectively captured, tracked,



and handed over to Inside SalesPartner closely with Inside Sales to align on lead quality, follow-up processes, and conversion outcomes

Provide continuous feedback to improve lead quality and campaign effectiveness

Commercial Operations & ReportingTrack and report on campaign performance, pipeline contribution, and return on investment

Support CRM discipline and ensure marketing activities are accurately reflected in pipeline reporting

Deliver concise and relevant updates on marketing performance and business impact

Market Intelligence & Continuous ImprovementGather and analyze market trends, customer insights, and competitor activities

Continuously refine marketing approaches based on performance data and feedback

Identify opportunities to improve efficiency, effectiveness, and ROI of marketing activities

Lead the ANZ Voice of Customer (VOC) program for operational improvements and strategic insights.General Business & Operational SupportContribute to shared business operations and administrative responsibilities as required, supporting the effective execution of marketing and commercial activities and ensuring continuity of ANZ business operationsQualificationsEducation:Bachelor’s degree in Marketing, Business, Science, or related field

Experience:5+ years of experience in B2B marketing, preferably within scientific, pharmaceutical, or technical industries

Proven experience in demand generation, campaign execution, and pipeline development

Experience working closely with sales teams in a commercial environment

Skills:Strong commercial mindset with focus on pipeline and revenue outcomes





Ability to execute marketing programs independently in a hands-on environment

Strong analytical and reporting capabilities

Excellent communication and stakeholder management skills

Experience with CRM and marketing automation platforms preferred

Company DescriptionWaters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance.

Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community.

Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer.

All hiring decisions are based solely on qualifications, merit, and business needs at the time.

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📌 Senior Marketing & Commercial Operations Specialist ANZ (Parramatta)
🏢 Waters
📍 Parramatta