I’m excited to be partnering with a premium Australian brand Redsbaby on this hire. They’re one of those brands that just gets it right. Thoughtfully designed products, a strong connection with their customer, and a business that’s grown steadily by doing things properly.

Now they’re continuing that growth and investing further into their digital channels, particularly CRM and customer lifecycle.

Most CRM roles sit in one lane. This one doesn’t.

You’ll own email, campaigns, and website execution end-to-end. Not just building flows or scheduling sends, but actually seeing how your work drives revenue, testing what works, and improving it week by week.

This is a hands-on role in a premium DTC brand where things move quickly. You won’t be waiting on agencies or layers of approvals. If you see an opportunity, you’ll have the autonomy to act on it.

What you’ll be doing

You’ll sit across three key areas:

CRM & Email

Own lifecycle strategy and execution through Klaviyo

Build and optimise flows, campaigns and segmentation

Run A/B tests and continuously improve performance

Manage database health and drive retention initiatives

Website & Content

Be hands-on in the CMS, building and updating pages

Set up promotions, bundles, SKUs and campaign assets

Maintain content across AU,



NZ and international sites

Support ongoing optimisation and testing on-site

You’ll also be looking at performance across all three areas, understanding what’s working and what’s not, and improving it.

We’re building with AI. AI is already part of how the team works.

You’ll be expected to use it to:

Improve speed and efficiency

Support testing and optimisation

Find smarter ways to execute campaigns. This isn’t a “nice to have”. It’s part of the role!

About you

4+ years in CRM, email marketing or eCommerce

Robust hands‑on experience with Klaviyo (or similar platforms)

Comfortable owning both strategy and execution

Confident working in CMS platforms and making website updates

Commercially minded, with a focus on performance and results

Highly organised and able to manage BAU and campaigns at the same time

Proactive, accountable and comfortable taking ownership

Experience in a DTC brand is highly regarded.

Why this role

Real ownership across CRM, campaigns and website

Direct impact on revenue and performance

A team that values ideas, not hierarchy

Opportunity to grow into a broader eCommerce role over time

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📌 CRM & Website Content Specialist (New South Wales)
🏢 Altair Recruitment
📍 New South Wales