Tourism Whitsundays is looking for a creative, strategic and highly organised Public Relations and Social Media Specialist to help showcase one of Australia’s most iconic tourism destinations.
Working closely with the Head of Marketing and broader marketing team, the successful candidate will oversee Tourism Whitsundays’ social media and public relations activity. They will lead the implementation of organic social media and influencer strategies, contribute to paid social media delivery, and manage proactive media outreach and relationships. The role will also support corporate communications and engagement with members, partners and key stakeholders.
Ideally, we are looking for someone with experience across both social media and public relations. However, candidates with strong skills and experience in either area, excellent communication skills and the enthusiasm and ability to develop their capability, will also be considered.
Applicants must be based in, or willing to relocate to, Airlie Beach.
What you’ll be doing:Social media:Develop and implement the organic social media strategy across Facebook, Instagram and TikTokOversee the creation, curation and approval of channel-specific content, supported by the Marketing AssistantMonitor platform changes, trends and performance, bringing creative and strategic ideas to continually increase engagementSupport the development and delivery of paid social media activity
Public relations:Develop and implement media outreach strategies,



identifying newsworthy destination stories and creating media releases and tailored pitchesBuild and maintain relationships with key media contacts, responding to enquiries and requestsSupport with corporate communications and organisational announcements
We’re looking for someone with:At least three years’ experience in social media, marketing, communications or PRSpecialised experience in social media, public relations or bothStrong copywriting, editing and communication skillsExperience working with a broad range of stakeholdersStrong organisation skills and the ability to take ownership from briefing through to delivery
Bonus points if you have:A relevant qualification in marketing, public relations, journalism or communicationsPrevious public relations or media experienceSocial media content creation or video-editing experienceExperience working in tourism or a knowledge of The Whitsundays tourism industry
How to ApplyPlease click the link to apply via Seek with your resume and a cover letter explaining why you would like to work for Tourism Whitsundays and what makes you a strong fit for the role. If you are not currently based in The Whitsundays, please also confirm your willingness and ability to relocate.
Applicants are also encouraged to provide a portfolio or visual examples of their social media work. While this is not essential, it will be viewed favourably and may help demonstrate your suitability for the role.
Please note: Applicants must have full-time working rights in Australia, as visa sponsorship is not available for this position. Any applications submitted via email will not be processed.
Applications close Wednesday 19, August 2026.

📌 Public Relations and Social Media Specialist (Townsville)
🏢 Tourism Whitsundays
📍 Townsville