Public Relations and Social Media Specialist

Tourism Whitsundays is looking for a creative, strategic and highly organised Public Relations and Social Media Specialist to help showcase one of Australia’s most iconic tourism destinations.

Working closely with the Head of Marketing and broader marketing team, the successful candidate will oversee Tourism Whitsundays’ social media and public relations activity. They will lead the implementation of organic social media and influencer strategies, contribute to paid social media delivery, and manage proactive media outreach and relationships. The role will also support corporate communications and engagement with members, partners and key stakeholders.

Ideally, we are looking for someone with experience across both social media and public relations. However, candidates with strong skills and experience in either area, excellent communication skills and the enthusiasm and ability to develop their capability, will also be considered.

This role is perfect for someone who loves travel and tourism, enjoys combining creativity with strategy, and is excited by the opportunity to work with media, creators, tourism operators and industry stakeholders to build the profile of The Whitsundays across Australia and beyond.

Applicants must be based in, or willing to relocate to, Airlie Beach.

What you’ll be doing

Social media:

- Develop and implement the organic social media strategy across Facebook, Instagram and TikTok
- Oversee the creation, curation and approval of channel-specific content, supported by the Marketing Assistant
- Monitor platform changes, trends and performance,



bringing creative and strategic ideas to continually increase engagement
- Support the development and delivery of paid social media activity

Public relations:

- Develop and implement media outreach strategies, identifying newsworthy destination stories and creating media releases and tailored pitches
- Build and maintain relationships with significant media contacts, responding to enquiries and requests
- Support with corporate communications and organisational announcements

We’re looking for someone with:

- At least three years’ experience in social media, marketing, communications or PR
- Experience managing organic and paid social media activity and influencers
- Strong copywriting, editing and communication skills
- Experience working with a broad range of stakeholders
- Strong organisation skills and the ability to take ownership from briefing through to delivery

Bonus points if you have:

- A relevant qualification in marketing, public relations, journalism or communications
- Previous public relations or media experience
- Social media content creation or video-editing experience
- Experience working in tourism or a knowledge of The Whitsundays tourism industry

Please note:

Applicants must have full-time working rights in Australia, as visa sponsorship is not available for this position. Any applications submitted via email will not be processed.

Applications close Wednesday 19, August 2026.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .

#J-18808-Ljbffr

📌 Public Relations and Social Media Specialist (Airlie Beach)
🏢 Tourism Whitsundays
📍 Airlie Beach