Overview

Epsilon Retail Media | Brisbane, Australia — Hybrid

Senior Individual Contributor | No Direct Reports | Reports to the Vice President of Product

About the Role

We are looking for a senior product GTM and enablement leader who can turn complex retail media platform capabilities into clear stories, useful content, successful rollouts, and measurable adoption. This role sits within Product and partners closely with Product Managers, Engineering, Product Marketing, Sales, Support, Integration and client‑facing teams to prepare the business and customers for new releases, experiments, platform updates and product launches.

This is a hands‑on role for someone who can create the materials that make product understanding and adoption possible. You will build presentations, training materials, marketing materials, customer‑facing documentation, FAQs, release notes, product guides, demos and enablement content. You should be able to explain what changed, why it matters, how it works, who it impacts and what retailers, brands, suppliers and internal teams need to do next.

This person will also be a key platform support and enablement partner. You do not need to be an engineer, but you must be technical enough to answer platform questions, explain product behaviour, understand release impacts and support both technical and non‑technical audiences. You will work across global teams and support both internal and client‑facing communication, training, rollout readiness and adoption.

Why This Role Matters

Retail media is becoming more global, more technical and more connected across onsite, offsite, identity, activation, attribution and reporting. As the platform evolves, releases become more complex, cross‑functional and critical to retailer and brand success.

This role ensures product investment turns into customer value by making sure every major release, experiment and rollout is clearly explained, properly enabled, globally understood and set up for adoption — not just shipped.

Responsibilities

- Translate complex retail media platform capabilities — including onsite and offsite media, sponsored ads, campaign workflows, auctions, attribution, reporting and retailer integrations — into clear, audience‑specific stories.
- Partner with Product and Engineering to understand upcoming releases, clarify platform behaviour, document known limitations and explain client, retailer, supplier or integration impact.
- Create customer‑facing and internal product content, including presentations, training materials, marketing materials, documentation, FAQs, release notes, product guides, demo materials and launch collateral.
- Support rollouts, experiments, beta releases,



phased launches and major platform updates by preparing teams and customers with the right context, materials and training.
- Answer product and platform questions before and after launch, helping teams understand how capabilities work and when to escalates deeper technical issues.
- Train and enable technical and non‑technical audiences, including Integration, Support, Sales, Account Management, Product Marketing, Product and client‑facing teams.
- Support client‑facing product education, demos, webinars, rollout communications, beta updates and adoption conversations with retailers, brands, suppliers and partners.
- Work with global teams across APJ, EMEA and the Americas to ensure product communication, training and rollout support are clear and consistent.
- Gather feedback from internal teams and clients to identify knowledge gaps, adoption friction, documentation needs and opportunities to improve future releases.

What Success Looks Like

- Retail media platform releases are easier to understand, explain, support and adopt.
- Internal and client‑facing teams understand the product story, business value, technical behaviour and customer impact before launch.
- Retailers, brands and suppliers have useful documentation and education materials that help them activate and use new capabilities.
- Technical and non‑technical audiences feel confident answering product questions.
- Rollouts, experiments and phased launches are supported with strong communication, training and feedback loops.
- Product communications explain the value, the use case and the technical reality — not just the release details.

Qualifications

- 10+ years in product GTM, product marketing, product enablement, product operations, solutions consulting, technical program management or a similar cross‑functional role.
- Experience supporting product launches, rollouts, experiments, adoption programs or enablement for retail media, ad tech, commerce media, B2B SaaS or complex enterprise platforms.
- Strong understanding of retail media, digital advertising or commerce media concepts such as onsite/offsite activation, sponsored ads, campaign management, auctions, attribution, closed‑loop reporting, retailer monetisation or brand/supplier workflows.
- Strong technical aptitude with the ability to understand platform behaviour, answer product questions,



explain technical concepts and identify when deeper Product or Engineering support is required.
- Strong writing, storytelling and presentation skills, with the ability to turn complex product capabilities into explicit, polished, audience‑specific content.
- Experience creating presentations, training materials, marketing materials, customer‑facing documentation, FAQs, release notes, demos and product guides.
- Ability to train and support both technical and non‑technical audiences.
- Experience working with Product, Engineering, Product Marketing, Sales, Support, Customer Success, Integration and client‑facing teams.
- Comfort working across global teams, multiple time zones and regional stakeholder groups.
- Ability to influence cross‑functional teams without direct authority.
- Strong bias toward action, clarity, quality and measurable adoption.

Preferred Experience

- Direct experience in retail media, ad tech, programmatic advertising, commerce media or digital advertising.
- Experience with retail media platforms, retailer integrations, campaign management tools, ad‑serving platforms, measurement solutions or reporting products.
- Experience with platform rollouts, beta programs, experiments, phased launches or feature‑flag‑driven releases.
- Experience supporting client‑facing product education, webinars, demos, rollout communications or technical Q&A.;
- Experience with tools such as Jira, Confluence, GitHub, SharePoint, Userflow, Storylane, SendGrid or similar documentation and enablement platforms.
- Experience using AI‑assisted workflows to scale documentation, training, release notes and marketing materials.

Benefits

- Additional 5 days annual leave each year after 2 years of service.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer advantages, plus additional 5 days paid carer leave.
- Work‑your‑world programme enabling employees to work from anywhere in the world for up to 6 weeks per year.
- Rewards and recognition through a rewards store front.
- Hybrid work arrangements, gym memberships, learning & development opportunities and employee well‑being programmes.

Equal Opportunity Employer

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need assistance or adjustments, please contact We are an equal opportunity employer and encourage applications from all qualified individuals regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation.

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📌 Senior Principal, Product GTM & Enablement (Brisbane City)
🏢 Publicis Groupe Holdings
📍 Brisbane City