About Us

Medical Cannabis Australia (MCA) is an Australian medicinal cannabis company

committed to improving patient access through high-quality products, healthcare

professional education and industry-leading support services.

As MCA continues to grow, we are seeking a commercially minded and data-driven

Marketing Specialist (Digital & CRM) to develop and implement targeted marketing

initiatives, strengthen stakeholder engagement and support the continued growth of the

MCA brand.

About the Role

Reporting to the Sales & Marketing Manager, the Marketing Specialist (Digital & CRM) will

be responsible for developing, implementing and evaluating marketing strategies across

digital channels, CRM platforms and healthcare professional engagement programs.

The role will use market research, audience insights, CRM data and campaign analytics to

identify opportunities, refine marketing initiatives and provide informed recommendations

to management.

Working closely with internal stakeholders and external partners, the Marketing Specialist

will contribute to brand development, product launches, customer engagement and

broader commercial objectives within a highly regulated healthcare environment.

Key Responsibilities

Marketing Strategy and Planning

- Provide marketing insights, recommendations and strategic advice to management.

- Lead or contribute to the development and implementation of MCA's brand

positioning and marketing strategies.

- Analyse market conditions, industry developments, customer behaviour and

competitor activity to identify marketing opportunities.

- Design targeted marketing plans for healthcare professionals, pharmacies, clinics,

distributors and other industry stakeholders.

- Contribute to annual and quarterly marketing plans, campaign calendars and

budget considerations.

- Assess emerging marketing channels, technologies and engagement opportunities.

- Evaluate the effectiveness of marketing strategies and recommend improvements

to maximise customer engagement, brand awareness and commercial

performance.

Market Research and Customer Insights

- Analyse CRM, campaign, customer and sales data to identify trends, audience

behaviours and business opportunities.

- Plan and implement audience segmentation strategies based on customer

characteristics, engagement history and commercial potential.

- Evaluate and interpret market research and stakeholder feedback to support

marketing and brand decisions.

- Identify opportunities to improve customer acquisition, engagement and retention.

- Prepare reports and presentations that translate marketing data into clear and

actionable recommendations.

- Use customer insights to drive campaign messaging, content strategy and channel

selection.

Digital Marketing and Campaign Management

- Plan and execute targeted digital marketing campaigns across email, website, CRM

and other relevant channels.

- Design product launch briefs, messaging frameworks, audience strategies and

communication plans.

- Plan and coordinate the marketing aspects of product launches, from campaign

planning and audience selection through to implementation and post-launch

evaluation.

- Conduct campaign testing and analyse engagement, conversion and performance

data.

- Refine campaigns based on performance insights, audience behaviour and

business outcomes.

- Recommend improvements to digital marketing activities to strengthen reach,

relevance and engagement.





- Ensure marketing communications are consistent with brand standards and

applicable regulatory requirements.

CRM Strategy and Marketing Automation

- Use and optimize Zoho CRM and related platforms to support marketing strategy,

audience segmentation and customer engagement.

- Develop CRM-based marketing initiatives that support lead nurturing, stakeholder

engagement and retention.

- Design and implement marketing automation workflows, customer journeys and

triggered communications.

- Develop lead segmentation and scoring approaches to support targeted marketing

and sales activity.

- Analyse CRM data to evaluate customer engagement and identify opportunities for

future campaigns.

- Establish reporting structures and dashboards to measure marketing effectiveness

and commercial impact.

- Recommend improvements to CRM processes that enhance marketing insights and

campaign performance.

Brand and Content Development

- Lead or contribute to the development and implementation of MCA's brand

positioning and marketing strategies.

- Develop marketing content for campaigns, product launches, educational initiatives

and stakeholder communications.

- Guide the creation and refinement of brochures, digital resources, product

portfolios, website content and marketing collateral.

- Ensure brand messaging remains accurate, consistent and appropriate for the

intended audience.

- Collaborate with designers, developers, clinical educators and external agencies to

deliver marketing assets and campaigns.

- Contribute to marketing strategies for new products, services, partnerships and

business initiatives.

Website and Digital Marketing Channels

- Develop and implement website content strategies.

- Analyse website activity and audience behaviour to identify content and user experience improvements.

- Support search engine optimisation and digital visibility initiatives.

- Recommend improvements to website structure, messaging and customer journeys

based on data and stakeholder needs.

- Work with external developers and service providers to implement digital marketing

enhancements and integrations.

- Monitor the performance of digital channels and provide recommendations for

ongoing optimisation.

Campaign Analysis and Commercial Reporting

- Establish campaign objectives, performance measures and reporting frameworks.

- Monitor and evaluate campaign performance across relevant channels.

- Analyse engagement, conversion and customer data to assess marketing

effectiveness.

- Prepare post-campaign reports outlining results, insights and recommendations.

- Identify relationships between marketing activity, customer engagement and

commercial outcomes.

- Present marketing findings and recommendations to management and relevant

stakeholders.

Stakeholder Engagement

- Develop marketing initiatives that strengthen relationships with healthcare

professionals, pharmacies, clinics, distributors and industry partners.

- Work with sales, operations, supply chain, clinical and management teams to align

marketing activity with broader business objectives.





- Support the marketing strategy for educational events, webinars, conferences and

industry exhibitions.

- Engage with external agencies, designers, developers and industry platforms to

deliver marketing initiatives.

- Gather stakeholder insights and feedback to inform future campaigns and

marketing strategies.

Skills and Experience

Essential

- Minimum two years’ experience in marketing, digital marketing, CRM marketing or a

similar role.

- Demonstrated experience developing and implementing targeted marketing

campaigns.

- Experience conducting market research and analysing customer, campaign or

commercial data.

- Experience developing audience segmentation and customer engagement

strategies.

- Experience using CRM systems to support marketing campaigns and commercial

decision-making, preferably Zoho CRM.

- Experience with email marketing, marketing automation and digital communication

platforms.

- Strong analytical skills, including the ability to interpret data and develop actionable

marketing recommendations.

- Excellent written and verbal communication skills.

- Strong understanding of brand positioning, customer engagement and campaign

performance measurement.

- High attention to detail and the ability to manage multiple marketing initiatives and

deadlines.

- Proficiency in Microsoft Office, particularly Excel, Word and PowerPoint.

- Ability to work independently and collaboratively across different business

functions.

- Willingness and ability to work across the Katoomba and North Sydney offices as

required.

Desirable

- Experience with Zoho Campaigns, Zoho Analytics, Zoho Forms or comparable

marketing platforms.

- Experience with website content strategy, search engine optimisation and digital

analytics.

- Experience within healthcare, pharmaceuticals, medicinal cannabis or another

regulated industry.

- Experience developing marketing strategies for healthcare professionals or

business-to-business audiences.

- Experience supporting product launches, brand initiatives and stakeholder

engagement campaigns.

- Familiarity with relevant advertising and promotional requirements in regulated

industries.

Personal Attributes

- Commercially minded and insights-driven.

- Strategic and creative thinker.

- Strong analytical and problem-solving capabilities.

- Confident in presenting marketing insights and recommendations.

- Highly organised, proactive and self-motivated.

- Professional and effective stakeholder communicator.

- Adaptable and comfortable working in a developing industry.

- Committed to accuracy, compliance and continuous improvement.

- Collaborative and willing to contribute to shared business objectives.

What We Offer

- An opportunity to develop marketing strategies within a growing and innovative

healthcare industry.

- Exposure to digital marketing, CRM strategy, market analysis, brand development

and stakeholder engagement.

- The opportunity to influence marketing decisions and contribute to commercial

growth.

- A collaborative and supportive team environment.

- Ongoing career development and career-growth opportunities.

- Hybrid working arrangements.

How to Apply

Please submit your résumé and a cover letter outlining your relevant marketing experience

and suitability for the position.

Only shortlisted candidates will be contacted

Pay: $80,000.00 – $85,000.00 per year

Work Location: In person

📌 Marketing Specialist (Digital & CRM) (Katoomba)
🏢 Medical Cannabis Australia
📍 Katoomba