Hello.
We're Virgin Australia.
We're the airline that's always done things a little differently.
Our way.
The Virgin way.
We're on a mission to make flying better than 'nice'.
To do that, it takes talented people who are passionate about creating exceptional customer experiences, doing the right thing, and helping us build the airline people love.
As part of our Digital team, you'll help shape the experiences millions of customers have across our web and mobile channels while supporting our focus on the SME and business traveller segments that are central to our growth strategy.
The Role
The Online Producer plays a critical role in delivering engaging, customer-centric digital experiences across Virgin Australia's online platforms.
Working within a cross-functional squad, you'll manage content, functionality and digital experiences across our websites and digital channels, ensuring our customers can easily find, book and manage their travel.
This role combines robust content production and CMS expertise with a developing optimisation mindset.
You'll contribute to experimentation, personalisation and digital performance initiatives, helping improve customer outcomes and commercial results through data-informed decision making.
A key focus of the role will be supporting experiences across Virgin Australia's Business Flyer (VABF) and SME portfolio, ensuring content, functionality and customer journeys meet the needs of small and medium-sized businesses.




In this role you'll
Manage content publishing, updates and maintenance across Virgin Australia's digital channels using Adobe Experience Manager (AEM).
Own the end-to-end delivery of digital content and experiences.
Support optimisation of customer journeys through testing and analysis.
Partner with Product, UX, Marketing, Commercial and Technology teams.
Contribute to experimentation and personalisation activity through Adobe Target.
Monitor customer behaviour and performance metrics.
Support the VABF and SME digital portfolio.
Troubleshoot content, CMS and experience issues.
Maintain governance, accessibility and QA standards.
Produce reporting and insights to support decision-making.
What you'll bring
Strong experience using Adobe Experience Manager (AEM).
Experience working with Adobe Target.
Experience using Adobe Analytics, Google Analytics or similar.
Experience with Pendo or digital product analytics platforms.
Understanding of Web optimization methodologies.
Strong stakeholder management and communication skills.
Desirable:
Experience supporting SME, loyalty or business customer digital experiences.
Exposure to Adobe Experience Cloud products.
Knowledge of personalisation and optimisation practices.
Experience working within Agile delivery environments.
A Final Note: This is a role with Virgin Australia not with Hatch.
#J-*****-Ljbffr

📌 Online Producer @ Virgin Australia (Queensland)
🏢 Hatch
📍 Queensland