It all started with movement. Launched in **** by two passionate co-founders with a shared love of movement, Nimble is a digitally led, direct to consumer women's functional lifestyle apparel brand.
We're passionate about movement and creating functional lifestyle pieces designed for life in all settings - whether you're running, running errands or running late!
We are a fast moving, rapidly growing brand with ambitious growth plans. You'll be joining a team with a strong collaborative spirit and a test & learn mindset where you'll be encouraged to bring ideas, own results and be proactive.
About the Role
The Community & Brand Activation Specialist will build & grow Nimble's community ecosystem, creating experiences and partnerships that deepen customer connection and strengthen brand affinity.
By leading community events, retail activations, ambassador programs and strategic partnerships, this role will drive engagement, advocacy and long-term loyalty while positioning Nimble at the centre of Australia's active and wellness communities.
Key Responsibilities
Community Strategy & Growth
Lead the development and execution of Nimble's national community strategy.
Build and manage a 12 month community and activation calendar aligned to key business priorities, product launches, campaigns and retail initiatives
Identify opportunities to increase brand awareness, customer engagement, retention, and advocacy through community-led initiatives.
Develop scalable community programs that can be activated nationally.
Act as the voice of the customer, bringing community insights, feedback,



and emerging trends into the business.
Community Events & Experiences
Create premium, highly engaging experiences that strengthen emotional connection with the Nimble brand.
Manage end-to-end event delivery including planning, logistics, budgets, suppliers, venues, guest communications, and execution.
Grow attendance, participation, and retention through consistent programming and community engagement.
Work closely with Social and Influencer Specialists to capture and amplify community activity
Retail Community Activation
Partner with retail teams to create community initiatives that drive store engagement and local brand awareness.
Execute in-store activations, seasonal campaigns, and community events across the retail network.
Support recent store openings and key trading periods through community-led experiences.
Equip retail teams with community activation tools, frameworks, and best practices that strengthen local customer connections.
Identify, build, and nurture relationships with local fitness studios, wellness businesses, and aligned brands.
Source, manage, and grow Nimble's ambassador and KOL network.




Develop local strategic partnerships that expand Nimble's reach and create meaningful value for customers.
Measurement & Reporting
Establish KPIs across eventing, brand activation, local partnerships and ambassador programs
Measure attendance, engagement, customer acquisition, retention impact, partnership effectiveness, content performance, and brand sentiment.
Deliver regular reporting and actionable insights to optimise future activity.
Maintain event budgets, timelines, and project plans to ensure efficient execution.
What You'll Bring
4+ years' experience in community marketing, experiential marketing, events, partnerships, retail activations, or brand experience.
Proven experience building and executing community programs that drive both brand and commercial outcomes.
Experience managing events and activations from concept through execution.
Strong network across Australia's fitness, wellness, health, and lifestyle industries.
Experience working with ambassadors, KOLs, influencers, or partnership communities.
Exceptional relationship-building and stakeholder management skills.
Excellent organisational and project management capabilities.
Strong communication and hosting skills, with confidence leading community experiences in person.
Passion for health, wellness, movement, and purpose-led brands.
Bonus Experience
Experience leading run clubs, fitness communities, or movement-based programs.
Experience supporting retail activations or store opening campaigns.
Content creation, social media, or PR collaboration experience.
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📌 Community & Brand Activation Specialist (New South Wales)
🏢 Nimble Activewear
📍 New South Wales