Bastion is hiring: Senior Social & Content Strategist
We have an opening for a Senior Social & Content Strategist to join our growing team. We're looking for someone who loves solving brand, marketing and communications challenges through social-first thinking, developing audience-led strategies that inspire integrated creative ideas and campaigns across paid, owned, earned and shared channels.
Specific requirements
Agency experience:
Several years' experience in social strategy, content strategy or integrated planning, ideally within a full-service advertising agency or large agency network Experience in social-first agencies will also be considered
Integrated thinking:
Experience developing social strategies as part of broader integrated campaigns, with an understanding of brand strategy, communications planning and how social works alongside creative, PR and media
Platform expertise:
Deep understanding of social platforms, creator marketing, audience behaviour and social intelligence tools including GWI, Sprout Social and Sprinklr
Strategic capability:
Able to develop social and content strategies, channel plans and audience frameworks, turning insight into clear strategic recommendations
Personal presence:
A confident communicator with a strong point of view who can build trusted client relationships and present strategic thinking with credibility
Why is this a great opportunity?
Social is one of Bastion's fastest-growing capabilities and a strategic investment for the business.
This is an opportunity to help shape how social strategy is embedded across the agency, working alongside the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team to influence social and content first strategy and integrated campaigns from the very beginning.
For someone coming from a larger advertising agency or Holdco environment, it's an opportunity to have greater strategic influence, work across a diverse portfolio of brands and help build one of Bastion's key growth capabilities.
About Bastion
Bastion is an independent agency that exists to put brands, organisations and people in a position of strength. We offer a breadth of specialist capabilities across the communications spectrum including Advertising, Social, Communications, Digital, Media, Experiential Insights and Training. Our model is not just based on the breadth of expertise, but the depth in each capability and our operating model, enabling us to work as seamlessly interconnected specialism. A true one stop shop.
This role is aligned to Bastion's Social, Content and Community Engine where we develop distinctive brand led social and content ideas that travel seamlessly across integrated channels and deliver real commercial impact.
Role Overview
Develop social, content and influencer strategies that help clients solve business problems through social-first thinking.
Working alongside the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team, you'll shape social and content programs grounded in audience insight, platform expertise and measurable outcomes.




As one of Bastion's strategic specialists, you'll drive strategic thinking across client work, mentor Social Media Managers and champion best practice across social, content and influencer strategy.
Develop social and content strategies aligned to client objectives, audience needs and business outcomes
Translate brand and marketing strategies into social-first content solutions that are aligned to brand strategy
Shape campaign and channel strategies, comms frameworks and social GTM plans
Develop always-on content and community programs
Identify opportunities for brands to authentically participate in online culture and conversation
Write clear, compelling strategic documents, briefs frameworks and client presentations
Conduct audience research using qualitative and quantitative data to inform strategic recommendations
Use tools such as GWI, Sprout Social, Sprinklr, Meta Business Suite, TikTok Creative Centre and native platform analytics to uncover audience behaviours, content opportunities and performance insights
Develop audience personas, content journeys and platform recommendations
Stay across platform developments, algorithm updates, cultural trends and emerging content formats
Translate research and insights into actionable recommendations for clients and internal teams
Develop creator and influencer strategies across paid, owned and earned programs
Recommend the right creator mix based on audience, objectives, budget and platform behaviour
Develop influencer frameworks, partnership approaches and measurement plans
Partner with PR, Social, Media, Experience and Creative teams to ensure creator activity is strategically integrated across campaigns
Stay informed on emerging creator trends, talent and platform opportunities
Paid Media
Understand paid social principles, campaign objectives, audience targeting and platform capabilities across Meta, TikTok, LinkedIn and other key platforms
Partner with Integrated Strategists and Media teams to ensure content and creative are developed with amplification, optimisation and performance in mind and in line with the campaign idea
Contribute to paid social planning by recommending content approaches, audience strategies and creative testing opportunities
Interpret paid campaign performance and use insights to inform future content and creative recommendations
Ensure social content is designed to maximise both organic engagement and paid effectiveness
Measurement & Analytics
Develop measurement frameworks aligned to campaign objectives
Analyse campaign performance across organic, paid social and influencer activity




Produce meaningful reporting that goes beyond metrics to identify strategic learnings and optimisation opportunities
Present campaign insights and recommendations to clients and internal stakeholders
Use performance data to continually refine content and social strategies
Strategic Collaboration
Partner with the Head of Social & Content, Chief Strategy Officer and Integrated Strategy team to develop integrated strategic responses for clients
Collaborate with Creative, PR, Media, Experience and Digital teams to deliver social-first solutions
Contribute strategic thinking to client workshops, integrated briefs and new business opportunities
Present strategic recommendations confidently to clients and internal stakeholders
Champion best practice social, content and influencer thinking across multidisciplinary teams
Capability Development
Mentor and coach Social Media Managers, helping build strategic capability across the team from a channel standpoint
Review strategic outputs and provide constructive feedback
Share platform updates, emerging trends and industry best practice
Contribute to the ongoing development of Bastion's social, content and influencer methodologies, frameworks and planning tools
What You'll Bring
4–6+ years' experience in social media, content strategy, influencer marketing or integrated communications
Experience developing social and content strategies across organic, paid and influencer activity
Strong understanding of social platforms, content formats and creator ecosystems, including Meta, TikTok, LinkedIn and YouTube
Experience using audience research, social listening and reporting tools such as GWI, Sprout Social, Sprinklr, Google Analytics and native platform insights
Confident interpreting campaign performance data and translating insights into practical recommendations
Strong strategic thinking with the ability to connect audience insight to creative and content opportunities
Excellent written communication and presentation skills, with experience preparing strategy documents and client presentations
Strong collaboration and stakeholder management skills, working effectively across strategy, creative, media and client teams
Ability to manage multiple projects while maintaining a high level of attention to detail
Passion for digital culture, social platforms, influencer marketing and emerging trends
What we offer
A supportive culture focused on collaboration and personal growth
A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
The prospect to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
Happy Days - an extra day of leave each month where there is no public holiday for you to do the things you love
Inclusive parental leave
Team Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated "Captains of Joy"
Ability to connect with senior leaders within the business via Bastion mentor program
#J-*****-Ljbffr

📌 Senior Strategist - Social And Content (Melbourne)
🏢 Bastion
📍 Melbourne