Reports to: Sales Manager, Managing DirectorDirect report: Brand & Content Specialist (AU based)ABOUT HAMPRHampr is a fast-growing, technology-led platform revolutionising workplace catering, meal programs, office pantry management, and corporate events.
We empower Companies with seamless food and event solutions to take the complexity out of managing office events and catering.
Hampr acts as the aggregator between food vendors and customers, helping companies build stronger workplace cultures through exceptional hospitality.ABOUT THE ROLEThe Marketing Manager/Lead is Hampr's first dedicated marketing leadership hire, responsible for building and running a fit-for-purpose marketing function from the ground up.
This is a hands-on leadership role - you'll set the strategic direction for marketing, personally plan and run paid advertising and SEO/organic growth in-house, direct the Brand & Content Specialist's day-to-day execution, and manage any external specialist support as required.You'll sit at the table where commercial decisions get made, and you'll have the rare thing most marketers say they want: the air cover to actually go and do interesting work.You'll be the single point of accountability for marketing at Hampr, working closely with Sales and the Co-founders to ensure marketing activity translates directly into qualified pipeline and business growth.WHAT YOU'LL DOPartner with the Co-Founder and Sales Manager to build and refine Hampr's marketing strategy, aligned to company-wide growth targets and sales OKRsOwn the marketing plan - brand, demand, content, PR, partnerships and budget end-to-end - and report on ROI against agreed goalsDecide where we play and where we don't.
Set the KPIs.
Defend the budgetEvolve brand strategy, positioning and identity as we expand into new markets and segmentsMonitor market and competitor activity to spot opportunities or risksPaid Media & Performance MarketingDirectly plan,



launch and optimise paid advertising campaigns (Google Ads, ChatGPT Ads, etc.), bringing this fully in-houseOwn budget allocation, targeting, bidding strategy and conversion tracking across all paid channelsReport on core performance metrics (CTR, CAC, conversion rate, ROAS) on a regular cadenceMake build-vs-buy recommendations as the channel mix evolvesSEO & Organic GrowthOwn Hampr's SEO and organic growth strategy in-house - technical SEO, on-page optimisation, keyword/content strategyDirect SEO-driven content produced by the Brand & Content SpecialistTrack and report on organic performance (rankings, traffic, organic-sourced leads)Make build-vs-buy recommendations on specialist contractor support as neededDemand Generation & Sales AlignmentBuild and optimise the inbound marketing funnel with Sales, from top-of-funnel awareness to qualified lead handoffDefine lead quality standards (MQL/SQL) jointly with Sales and monitor conversion to fix drop-off pointsSupport the Sales team with enablement assets and funnel insightsTeam Leadership & Cross-Functional CoordinationDirect the Brand & Content Specialist - set priorities, sprint plans and quality standards, providing day-to-day coachingAct as the single point of prioritisation for marketing requests from Product, Partnerships, Events and GrowthOwn the process for securing timely supplier content ahead of key marketing momentsPartner with Product on messaging and positioning for recent featuresBrand OversightEnsure all content,



campaigns and creative stay consistent with Hampr's brand strategyProvide strategic direction and final sign-off on major brand and content initiativesReporting & Board CommunicationBuild and maintain marketing dashboards covering paid media, SEO/organic, funnel and content performancePrepare marketing updates for board and leadership reporting, including OKR trackingBring data-driven recommendations on where to invest, reallocate or cut spendExecute Fast With AI in the LoopWe are unapologetically pro-AI - if it can be done faster and better with Claude, ChatGPT, Midjourney, Descript, Make.com, Zapier or whatever drops next month, you'll be using itWe want someone who treats AI like a junior team of 20, not a noveltyThe goal isn't cheap output, it's leverage - better work, faster, than a team 3x your size at a traditional agencyWHAT WE'RE LOOKING FOR8+ years' marketing experience, ideally in B2B, marketplace or SaaSProven hands-on experience running paid media campaigns with real budget accountabilityExperience managing or directing external marketing agenciesExperience leading, directing or mentoring at least one direct reportComfortable operating without existing marketing infrastructure - this is a build-it-yourself roleData-literate - comfortable in Google Analytics, SEM Rush, AHREFs, ad platform dashboards, and building reportingStrong stakeholder management skills across sales, product and partnerships, reporting into a Sales Manager rather than a marketing leaderGenuinely AI-fluent - you've rebuilt your workflow around it and have a strong opinion on where it helps and where it doesn'tWHAT WE OFFERGenuine ownership of the entire marketing function at a profitable, fast-growing Australian B2B marketplaceDirect line to the founders - decisions get made in hours, not weeksBudget to hire, test, ship and fail intelligentlyHybrid working, and a team that shipsA front-row seat, and a hand on the wheelUnlimited in-office snacks, barista-made coffee and drinks
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📌 Marketing Manager/Lead (New South Wales)
🏢 Hampr
📍 New South Wales