Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Senior Copywriter based in Sydney. You'll lead creative strategy and craft persuasive copy across the customer journey for APAC initiatives. Requires strategic conceptual skills and expertise in translating complex technology into human terms for the Australian audience.

Role

- Drive creative thinking and copywriting across the full brand experience, from concept to delivery, spanning campaigns, product launches, social media, web, video, and events.
- Craft impactful, concise headlines and well‑structured body copy, demonstrating equal comfort with long‑ and short‑form writing that embraces the intersection of technology and humanity.




- Brand and Creative Strategy: Participate actively in brand development and creative strategy meetings that align with business objectives.
- Present concepts, copy, and creative rationale clearly to senior leadership.
- SEO, Analytics, and Research: Incorporate SEO best practices into all writing to improve search rankings and organic traffic.
- Monitor creative work using analytics and adjust strategies based on research and data to continuously optimise marketing performance.
- Team Collaboration: Work closely with cross‑functional teams across Creative, Global Marketing, Digital, Research, Events, and Editorial to ensure cohesive messaging across all content touchpoints.
- Events and Experiential: Provide copywriting and conceptual support for corporate events and experiential marketing initiatives.

You

- Minimum 10+ years of e

📌 Senior Copywriter (City of Sydney)
🏢 Maker Lab
📍 City of Sydney