LASER Corporation is looking for a commercially driven National Account Manager - Big W to join our Sydney team.
This is a key sales role for someone who understands Australian retail, enjoys commercial ownership, and knows how to turn product innovation into profitable category growth.
The role will lead LASER's national relationship with Big W, managing sales performance, ranging, forecasting, promotions, execution, and long‐term account growth across our consumer electronics and technology portfolio.
About LASER
LASER is an Australian consumer electronics and technology brand with almost 40 years in the market. Our products are ranged across leading national retailers, mass merchants, online channels, and marketplaces.
Our product range continues to evolve across consumer tech, IT accessories, audio, smart products, power, lifestyle tech, and related categories. We are looking for an energetic, accountable, and ideas-driven sales qualified who can build strong retailer relationships and deliver commercial outcomes.
Purpose of the Role
The National Account Manager will be responsible for driving profitable growth with Big W by managing the full commercial account relationship.
This includes account planning, product ranging, sell‐in, forecasting, promotional planning, pricing, stock alignment, in‐store execution, online execution, and internal coordination across product, marketing, supply chain, and finance teams.
This role requires proven experience managing Discount Department Store, mass retail, marketplace, or grocery accounts such as Big W, Kmart, Target, Coles, Woolworths, Kogan, or similar.
Key Responsibilities
Account Ownership
Own the full commercial relationship with Big W nationally
Lead product presentations, range reviews, and promotional planning
Act as the key point of accountability for sales, forecasts, ranging, and account performance
Build strong relationships with buyers, planners, and operations teams
Support execution across everyday pricing, promotional activity, and retailer compliance requirements
Sales, Forecasting and Growth
Deliver sales, margin, and distribution targets




Build accurate rolling forecasts aligned to promotional and seasonal activity
Manage risks across demand, inventory, pricing, and promotional commitments
Identify growth opportunities, recovery plans, and category gaps
Track account performance and recommend clear commercial actions
Ranging and Product Strategy
Lead product ranging, SKU rationalisation, and lifecycle management
Align LASER product roadmaps with retailer strategy and category needs
Drive hero products, exclusives, and category leadership opportunities
Provide retailer and customer feedback to product development and sourcing teams
Promotional and Trading Management
Plan promotional calendars with retail partners
Negotiate pricing, volume, funding, and execution support
Ensure promotions are commercially viable, compliant, and correctly implemented
Complete post‐promotion reviews and identify improvement opportunities
Pricing and Commercial Management
Negotiate sell price, rebates, promotional funding, and margin outcomes
Protect LASER brand value while remaining commercially competitive
Manage claims, chargebacks, co‐op advertising, and compliance issues
Work closely with finance to ensure account profitability is understood and protected
Supply Chain Alignment
Partner with demand planning and supply chain teams to support stock availability
Ensure forecasts support production and supply planning
Minimise aged stock, write‐offs, and unnecessary airfreight exposure
Communicate changes in demand or account risk early
In‐Store and Online Execution
Ensure ranging, pricing, content, displays, and product information are accurate
Work with field teams and marketing to support retail execution
Engage with stores to support product training, POS execution, sell‐through reviews, and customer experience improvements




Drive online content quality, accuracy, and conversion readiness
Internal Leadership
Brief product, marketing, supply chain, finance, and leadership teams clearly
Represent the retailer internally and act as the voice of the account
Drive cross‐functional alignment for account success
Lead with accountability, clarity, urgency, and professionalism
What We Are Looking For
The successful candidate will bring:
Strong commercial and negotiation capability
Experience managing Australian retail accounts
Confidence presenting to buyers and senior retail stakeholders
Strong forecasting, planning, and trading discipline
A practical understanding of retail promotional mechanics
Excellent relationship‐building skills
Strong attention to detail with a commercial mindset
Calmness under pressure in fast‐moving retail environments
A passion for consumer technology, retail execution, and category growth
Experience Required
Minimum 2 years' experience in Australian retail account management, sales, business development, or a similar commercial role
Prior experience
managing a
DDS
,
mass retail
or
grocery account
such as Big W, Kmart, Target, Coles, Woolworths, Kogan, or similar
Experience in consumer electronics, IT, appliances, electrical, or related product categories is highly regarded
A strong network within the Australian retail market is desirable
New Zealand retail market experience is a bonus
Please note: this role requires prior experience managing DDS, mass retail, or grocery accounts.
Skills and Systems
Microsoft Office suite, including Teams, SharePoint, Excel, and O365
CRM experience
Strong Excel, reporting, and presentation capability
Experience with retailer portals, forecasting tools, or marketplace platforms is advantageous
What Success Looks Like
Big W sees LASER as a trusted and reliable category partner
Buyers trust LASER's products, forecasts, and execution
Sales and margin grow profitably
Range reviews and promotional plans are well prepared
Issues are solved early before they escal
#J-*****-Ljbffr

📌 National Account Manager - Big W (New South Wales)
🏢 Laser
📍 New South Wales