What you'll doPlan and run the marketing & events calendar: open days, meetups, parade appearances, charity/community activations, and delivery celebrations.Handle event logistics end-to-end—timelines, vendors, permits where needed, staffing, signage, pack-down, and post-event follow-up.Build local partnerships through outreach to businesses, clubs, and aligned brands (referrals, co-promotions, sponsorships).
Support customer acquisition: track which campaigns and events drive enquiries, suggest offers/messages, and hand off leads cleanly to sales.Coordinate radio, print, and digital advertising plans—scripts, bookings, budgets, UTMs, and easy performance reporting.Brief and align the content creator on campaign priorities; ensure messaging is accurate and premium (no hype or misleading claims).
Own on-site brand presentation: banners, A-frames, foyer materials, QR enquiry points, and print-ready files with local printers.Capture simple KPIs monthly: event attendance, partnership pipeline, ad spend vs leads, and lessons for next month.Represent Ikigai professionally in public—councils, clubs, media conversations, and partner meetings.What we're looking for3+ years across event marketing, local brand activations, partnerships,



or dealership/community marketing.Strong organisation—you can juggle multiple events and campaigns without dropping detail.Comfortable with budgets, vendors, and polite B2B outreach (phone, email, in-person).
Valid Australian driver licence; able to move materials/signage around Melbourne.Professional communication and brand judgment in public-facing work.Weekend/evening availability for scheduled events (planned fairly in advance).
Nice to haveMelbourne inner-north / automotive enthusiast community knowledge.Experience with Meta/Google campaigns or local radio partnerships.Basic design eye (Canva/Adobe) to tweak assets when needed.How hiring worksApplySubmit your CV, portfolio or example links (social, design, video, events, or campaigns), and salary expectations.Phone screenWe discuss your experience, local market knowledge, and how you work in a small team.Practical reviewShort task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.On-site interviewMeet the team at Northcote, see the showroom/workshop, and align on brand standards.OfferClear start date, schedule, and goals for the first 90 days.
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📌 Marketing & Events Specialist (Victoria)
🏢 IKIGAI Motors AU
📍 Victoria