Howatson+Company is an advertising agency that’s committed to expressing creativity in all its forms to positively influence people and culture. It’s why we have been recognised with awards for both our work, and as agency of the year.

Put simply, we care fiercely. For the people who work here. For the brands we work on. And for the community we live in. That’s why we overinvest in training, generosity and pausing to recognise excellence and effort in our people.

It’s also why we’re 100% carbon neutral.

Located in our Sydney office, our PR team is a brilliant and close-knit group within the broader agency. We are Howatson+Company’s storytellers, advocates and influencers of culture on behalf of our clients.

The role

We are looking for an Influencer & Creator Manager to lead influencer strategy, sourcing, and execution across key brands within our PR team.

In this role, you will be responsible for identifying top talent, developing best-in-class influencer frameworks, and managing strong relationships with creators, KOLs, and celebrity partners. You will drive the integration of influencer marketing into broader PR and integrated campaigns, ensuring ideas are culturally relevant, strategically sound, and deliver measurable impact.

Sitting within the PR team, this role requires a strong understanding of how influencer activity amplifies earned media, shapes brand narratives, and integrates across creative, media, and social channels.

A Day in the Life

- Support the development of insight-led, culturally relevant influencer strategies that integrate across PR, social, content, media and brand platforms
- Research, source, and shortlist creators and KOLs that align with campaign objectives, ensuring strong talent–brand fit
- Manage end-to-end influencer and talent relationships, including outreach, negotiations, contracting,



deliverables, and ongoing communication
- Develop influencer content frameworks, creative briefs, and shooting guidelines that inspire best-in-class output
- Collaborate with PR, creative and strategy teams to define the role of influencers within integrated campaigns and earned-first ideas
- Ensure influencer activity strengthens PR outcomes, from storytelling and media angles to cultural relevance and amplification
- Oversee campaign execution, including content approvals, timelines, and delivery to a high creative and strategic standard
- Monitor social and cultural trends, platform behaviours, and the evolving creator economy to inform recommendations
- Analyse campaign performance and provide actionable insights to continuously improve effectiveness and impact
- Act as the agency’s go-to for influencer marketing, championing a creator-led approach across teams and clients
- Support and mentor junior team members while elevating the agency’s overall influencer capability

How will we know you are the one?

- 4-5 years of experience across influencer marketing, PR, or social, ideally within an agency environment
- Proven experience leading influencer strategy and campaigns, from concept through to execution and reporting
- Strong understanding of how influencer marketing integrates into PR campaigns and earned media strategies
- Deep knowledge of social platforms, creator ecosystems, and cultural trends




- Excellent communication and relationship management skills, with experience working with creators, agents, and clients
- Confident in negotiating talent contracts and managing partnerships end-to-end
- Strong writing skills, with the ability to develop explicit, inspiring briefs and strategic recommendations
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- A proactive, strategic thinker who is both creative and detail-oriented
- Passion for storytelling, culture, and the evolving role of creators in shaping brands

Other things that would make you excel in this role

- Experience working on integrated campaigns spanning PR, social, and paid media
- Understanding of measurement frameworks and tools used to evaluate influencer performance
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field

Some of our most recent accolades

- Contagious Pioneers - Best and Bravest 2024
- Cannes #1 Independent Agency Australia 2024
- Campaign Asia AU/NZ Best Culture, AU Creative AOTY (Silver), AU Media AOTY (Silver) 2025, AU/NZ Best Culture and Independent AOTY 2024
- Adnews Employer of the Year, Independent AOTY 2025, Employer of the Year 2024
- B&T; Victoria AOTY 2025, Advertising AOTY 2024

Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply.

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📌 PR and Influencer Manager (City of Sydney)
🏢 Howatson+Company
📍 City of Sydney