The Brand Activation Manager – Visibilities is responsible for delivering impactful in-store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level. The role focuses on developing and executing point-of-sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes.

This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand-aligned and commercially effective.

- Lead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategies
- Translate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailers
- Deliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectives
- Partner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomes
- Contribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignment
- Own the full project lifecycle for visibility assets, from concept development through to execution and delivery
- Leverage global assets, templates, and best practices to streamline execution and ensure consistency across the region
- Ensure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messaging
- Review and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impact
- Monitor competitor activity, market trends, and shopper behaviour to inform visibility strategies and execution priorities




- Develop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraints
- Coordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordination
- Manage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in market
- Drive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and cost
- Promote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effort
- Provide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategy

Required Skills and Experience

- Degree or equivalent in Marketing, Business, or related field
- Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
- Strong understanding of retail channels and point-of-sale execution
- Ability to manage multiple projects and stakeholders in a fast-paced setting
- Experience working with agencies and suppliers
- Strong communication, collaboration, and organisational skills

Preferred Skills and Experience

- Exposure to global brand frameworks and local adaptation
- Experience across multiple retail formats (e.g. grocery, pharmacy, specialty)
- Knowledge of display production or execution processes
- Strong commercial awareness and problem-solving capability
- Interest in retail marketing, activation, and brand building

Working Relationships

- Internal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global Marketing
- External: Creative agencies, production suppliers, display vendors, retail partners

Work Environment

- Based in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office. Supporting multiple categories and retail channels
- Fast-paced, collaborative environment with exposure to both local and global stakeholders
- Requires agility to manage planned activations and time-sensitive requests

📌 Brand Activation Manager - Visibility ANZ (Sydney Olympic Park)
🏢 Energizer
📍 Sydney Olympic Park