Area Manager – Central West & Riverina NSW

CW Brands is continuing to grow, and we are seeking a motivated and driven Area Manager to join our national sales team.

This role will manage and grow an established customer base across the Central West and Riverina regions of New South Wales.

The successful applicant would ideally be based in the Central West and comfortable travelling throughout the territory on a regular basis. The role involves daily regional travel, with occasional overnight stays depending on the applicant’s location and planned customer visits.

At CW Brands, we represent and distribute a broad range of leading industrial, automotive, hardware and trade brands, including GSA, Pacer, Boston, Anchor and JCB Tools, as well as distribution brands such as INOX, WD-40, Septone, Chemtech, Permatex and many others.

About the Role

The successful applicant will be responsible for:

- Managing and growing an established sales territory
- Conducting regular face-to-face sales calls with independent retailers, hardware stores, Industrial outlets, Paint shops, Automotive retailers and other industry resellers.
- Building strong, long-term customer relationships
- Identifying and developing new business opportunities
- Presenting new products and ranges to existing and prospective customers
- Executing product launches, merchandising and promotional activities
- Planning and managing an effective regional call cycle




- Travelling regularly throughout the Central West and Riverina regions
- Completing occasional overnight stays as required

What We’re Looking For

- Strong sales, communication and relationship-building skills
- A motivated and results-focused approach
- Excellent time management and territory planning skills
- The ability to work independently while contributing to a national sales team
- Previous experience in hardware, automotive, industrial, tools or trade-related industries preferred
- Willingness to undertake regular regional travel
- A current Australian driver’s licence
- Ideally based in the Central West region of Current South Wales

What We Offer

- An established territory with an existing customer base
- Competitive salary package
- Company vehicle, phone and laptop
- Uncapped commission structure
- Support from an experienced national sales team
- The opportunity to represent leading brands across multiple product categories
- Long-term career development and growth opportunities

This position would suit an experienced sales representative or territory manager who enjoys being on the road, developing customer relationships and growing sales across a large regional territory.

If you are passionate about sales and enjoy building strong customer relationships, we would love to hear from you.

Pay: $82,000.00 – $120,000.00 per year

Work Location: On the road

📌 Area Manager Sales (New South Wales)
🏢 CW Brands
📍 New South Wales