As Branded Content Social Manager, you'll own the end-to-end social delivery of Vinyl Media's client branded content programs, ensuring every piece of content goes live on time, on-brief, and true to the editorial voice of the publisher it's running on. You'll work across some of the most recognised culture and entertainment publishers in the market, including Rolling Stone, Concrete Playground, Pedestrian, Refinery29, LadBible, BuzzFeed, Variety, PopSugar and more.

This role sits at the centre of an exciting and fast-moving branded content operation. You'll be the connective tissue between Project Leads, Content, and Ad Ops, keeping campaigns organised, on schedule, and performing. You won't be doing it alone, you're backed by a team of specialists across projects, content and ad operations. But you own the social delivery process, the systems, the timelines, the quality bar, and the follow-through.

It's a role best suited to someone highly organised, calm under a busy workload, and genuinely diligent about process. Someone who thrives on bringing order to a lot of moving parts, and who takes real pride in getting the details right.

What You'll Own

Project Management & Coordination

- Manage the day-to-day social content upload workload across all active campaigns
- Understand and prioritise competing deadlines across the branded project business
- Build and maintain systems and processes to stay operationally organised at scale
- Communicate closely with Project Managers, Content, and Ad Ops to keep everyone aligned
- Drive campaigns to deliver on time, every time

Content Publishing & Quality Control

- Build and publish content across a range of publisher social channels




- Protect each publisher's editorial direction, tone, and integrity in every post
- Ensure assets are correctly formatted and meet platform specifications
- Write and/or check captions, links, tags, and campaign details
- Schedule and upload content accurately and on time
- Maintain a consistently high level of quality control across every post
- Stay across platform features, regulations, and restrictions for paid/branded content
- Manage comment moderation, using tools and products to support this

Paid Social & Amplification

- Work hands‑on across Meta Suite & Ads Manager, TikTok Pages & Ads Manager, Sprout Social, YouTube, and Outbrain
- Boost and amplify campaign content to support reach and performance
- Monitor campaign performance and make optimisations as needed
- Partner with the team to ensure campaign objectives are met through paid distribution

Delivery & Reporting

- Pull performance data and help prepare campaign reports for internal teams and clients
- Troubleshoot delivery issues — rejected ads, tracking problems, underperforming posts
- Identify key insights and recommendations to inform optimisation and future campaign activity

What You'll Bring

- 2–4 years' experience in social media
- Experience with Meta Ads Manager, TikTok Ads Manager, Sprout Social, YouTube, Outbrain
- Solid understanding of social media ad managers and key platform tools
- Experience with scheduling/publishing platforms
- Proficiency in Adobe Creative Suite or Canva
- Ability to manage a busy, varied patch of work at any one time
- A process- and data-driven mindset

We’re an equal opportunity employer, and work hard to create a safe and inclusive environment for all

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📌 Branded Content Social Manager (City of Sydney)
🏢 Vinyl Media
📍 City of Sydney