About the role

As a Global Strategy Director, you’ll sit at the heart of a global tourism client, owning the strategic vision for how audiences experience a brand across multi-markets and moments.

This is a rare opportunity to step into a high-profile piece of business where the scale, complexity and visibility are unmatched. A pivotal strategic role, you’ll be the driving force of imagination, innovation and thought leadership delivering high-impact and culturally meaningful campaigns ensuring that it translates with coherence and market nuance across all lead markets.

If you’re motivated by solving complex challenges, working at scale, and building something with real influence - this is a career-defining opportunity.

What you will do with us:

- Champion and apply the ROI framework and ROI Connect strategic planning approach across all client work, pitches, and market deliverables.
- Develop and steward overarching strategic frameworks that define how key client’s global media investment works hardest, setting the strategic north star that all markets operate within.
- Translate global strategy into actionable market playbooks in collaboration with lead market teams, ensuring each reflects local nuance while maintaining strategic coherence at a global level.
- Work closely with the Global Business Director and Global Comms Planning Director to ensure strategic outputs are commercially grounded, client-ready, and integrated across disciplines.
- Drive long-term strategic narratives for the account, going beyond campaign-level thinking to shape how the brand grows across markets over time.
- Proactively bring forward market trends, cultural intelligence, and innovation opportunities
- Challenge and stretch client thinking beyond the brief, applying rigorous marketing principles to uncover growth opportunities the client hasn't yet considered.
- Develop work that delivers innovative and exciting media concepts that set new standards of excellence, with potential for PR and awards
- Identify and nurture imaginative media solutions and innovations for client campaigns as well as wider business strategy.
- Reinforce the Strategy team as rooted in cultural insights and big ideas, ensuring a consistent Zenith strategy product.
- Collaborate with Planning and Business teams to champion imagination / innovation, and combines data with creative and instinctive application of channels, platforms and formats to bring your strategy to life
- Mentor Strategy Directors, Managers, and Executives, fostering professional growth and strategic capability.
- Foster proactive collaboration with external media partners and creative agencies to deliver integrated client solutions that are best in class from ideation to activation




- Operates as Power of One model globally and locally, Collaborate with external agencies as well as internal Publicis agencies and Zenith Global teams to deliver one holistic Communications plans

What You’ll Bring:

- Proven experience operating at a Senior Strategy Director level, ideally within a media agency, creative or publisher environment, where the remit went beyond individual briefs to owning strategic standards
- A strong track record of leading strategy across multiple clients, including complex or high investment accounts. Experience leading global or regional client accounts is preferred
- Confidence setting strategic direction, challenging thinking and elevating the work of other Strategists.
- Strong strategic mindset with the ability to translate data and insights into clear, actionable plans.
- Experience developing and governing planning frameworks, playbooks or ways of working across teams or markets, balancing strategic direction with local market flexibility and consistency at scale.
- Understanding and ability to utilise the ‘CX suite’ including CX Tracker, Touchpoints, CX Tool plus client ‘data hubs’ where available.
- Utilise traditional (e.g. Roy Morgan, Nielsen CMV, GWI, AQX) and new (e.g. Buz.AI, Pulsar, Reddit Intelligence) tools effectively to supplement this research.
- Create robust, tightly argued, seamless, communications proposals – from a brief to proposed executions.
- Use of insights to generate inspiring, connections platforms and media executions.
- Extract genuine, but relevant insights (i.e. consumer, cultural, category, and media) from multiple, complex data sources and then articulating that insight in a provocative, engaging way.

You are:

- Strategic, curious and solutions focused.
- Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement.
- A confident communicator who can simplify complexity.
- Collaborative, inclusive and team oriented.
- Adaptable and comfortable navigating change.
- Detail-oriented, organised, and accountable.

What you’re looking for:

- A supportive and collaborative culture.
- Clients who are encourage cutting-edge thinking and are open to be challenged.
- Ambition to fulfil your career goals in a business large enough to accommodate them.

What we can offer you:

Be a part of the Publicis Groupe family,



recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the benefits that come with our network offering:

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
- A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via - your personal information will be kept confidential.

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📌 Global Strategy Director (City of Sydney)
🏢 Zenith Media Australia
📍 City of Sydney