Turn customer data into meaningful commercial growth

A successful Australian consumer business is looking for an experienced Customer Insights & Growth Analyst to strengthen how it understands, engages and grows its customer base.

Joining a central digital and customer team, you’ll combine customer, transactional, CRM and digital data to uncover behavioural patterns, identify opportunities and influence decisions across marketing, e-commerce, customer engagement and commercial leadership.

This is not simply a reporting role. You’ll act as the voice of the customer, transforming complex data into clear recommendations that improve acquisition, engagement, retention, loyalty and customer lifetime value.

What you’ll be doing

- Analyse customer behaviour, purchasing patterns, basket composition and lifecycle performance
- Develop customer segmentation, cohort analysis and customer health frameworks
- Monitor retention, churn, repeat purchase, frequency, loyalty and customer lifetime value
- Analyse the quality and long‑term value of newly acquired customers
- Measure the effectiveness of CRM and customer engagement initiatives
- Extract, clean and manipulate large customer datasets using SQL
- Build and improve dashboards and reporting frameworks in Power BI
- Conduct customer deep‑dives and ad‑hoc commercial analysis
- Identify emerging customer, category and consumer trends
- Support forecasting, business cases and strategic decisions
- Translate complex findings into clear, actionable recommendations
- Present insights to digital, customer and senior commercial stakeholders
- Improve data quality, reporting standards and customer measurement capabilities
- Explore predictive and generative AI tools to accelerate analysis and automate routine insights

What we’re looking for

You’ll be technically capable, commercially curious and interested in understanding not only what customers are doing, but why it matters to the business.

You’ll ideally bring:





- Five or more years’ experience in customer analytics, customer insights, CRM analytics, business intelligence or digital analytics
- Advanced SQL skills and experience working with large customer datasets
- Strong Power BI and Microsoft Excel capability
- Experience working with data warehouses, data lakes or customer data platforms
- Experience analysing retention, loyalty, lifecycle performance and acquisition effectiveness
- Knowledge of segmentation, cohort analysis and customer lifetime value
- The ability to transform complex data into meaningful commercial recommendations
- Strong problem-solving skills and excellent attention to detail
- Confidence communicating insights to stakeholders at different levels
- A proactive approach to identifying opportunities, risks and questions the business may not yet be asking

Experience with GA4, attribution modelling, predictive analytics, CRM platforms or AI-enabled data workflows would be advantageous.

Experience within retail, e-commerce, loyalty or another consumer-focused workplace would be helpful, but relevant customer analytics experience from other industries will also be considered.

Why consider this opportunity?

- Influence customer and commercial strategy across a diverse consumer business
- Help shape an evolving customer insights and measurement capability
- Work with rich customer, transactional, CRM and digital datasets
- Gain exposure to senior digital and commercial leaders
- Move beyond reporting and directly influence growth decisions
- Contribute to broader digital transformation initiatives
- Receive strong coaching and professional development
- Join an established Australian business investing in its digital capabilities
- Work within a collaborative and supportive culture

Location and flexibility

The role is based in Sydney’s Southern Suburbs and offers a hybrid working arrangement, with regular office-based collaboration.

If you enjoy uncovering the story behind customer behaviour and turning that understanding into measurable commercial growth, we’d love to hear from you.

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📌 Customer Insights Analyst | Sydney | $130,000–$150,000 + super | Permanent (Australia)
🏢 Big Wave Digital
📍 Australia