About ThirdHome
ThirdHome is the world's leading luxury home exchange club, connecting owners of exceptional second homes across more than 100 countries.
Our members enjoy extraordinary travel experiences by exchanging time in their luxury homes rather than paying traditional accommodation costs.
Our Australia and New Zealand business is growing rapidly, and we're looking for an exceptional CRM and lifecycle marketing professional to help shape the future of our member engagement strategy.
This is a rare opportunity to work directly with the Managing Director and play a pivotal role in driving engagement, member satisfaction and commercial performance across our growing community of more than 1,000 members throughout Australia and New Zealand.
The Prospect
This is not a traditional marketing role.
We're looking for a highly strategic, commercially minded marketer who is passionate about customer engagement, CRM optimisation and measurable performance.
You'll own and optimise our HubSpot ecosystem while developing sophisticated lifecycle marketing strategies that increase member engagement, encourage more home deposits, drive more bookings and improve long-term member retention.
Every email, SMS, workflow and customer journey should have a clear purpose, measurable objectives and an opportunity to improve.
You'll constantly be asking:
How can we increase engagement?
How can we improve open rates and click-through rates?
How do we encourage more members to deposit their homes?
How do we increase bookings?
What is the data telling us?
How can we create a better member experience?
We're looking for someone who is passionate about testing, measuring and optimising everything they do.
Success in this role won't be measured by the number of campaigns you send—it will be measured by the measurable improvements you deliver.
Key Responsibilities
Own and optimise our entire HubSpot CRM ecosystem.
Audit, clean and improve our CRM database, customer journeys and marketing automation.




Develop and execute sophisticated lifecycle marketing strategies across email, SMS and other communication channels.
Create highly personalised member journeys through intelligent segmentation and automation.
Design campaigns that encourage members to deposit more homes, travel more frequently and engage more deeply with ThirdHome.
Develop and maintain automated workflows that improve the member experience while increasing operational efficiency.
Build dashboards and reporting that provide meaningful commercial insights.
Lead an ongoing testing and optimisation program, including A/B testing of subject lines, send times, content, calls to action, offers, workflows and audience segmentation.
Analyse campaign performance and customer behaviour to identify opportunities for continual improvement.
Drive measurable improvements in engagement, open rates, click-through rates, conversions, bookings, home deposits and overall member activity.
Work closely with our Sales and Member Experience teams to improve processes, customer touchpoints and CRM best practice.
Train and support internal teams to maximise the value of HubSpot across the business.
Continually identify new opportunities to improve performance through automation, personalisation and data-driven decision making.
About You
You're naturally curious, analytical and commercially minded.
You don't rely on assumptions, you test, measure, analyse and optimise.
You're passionate about understanding customer behaviour and using data to create smarter, more effective communications that deliver measurable business outcomes.
You'll likely have 3+ years' experience in CRM, lifecycle marketing,



marketing automation or customer engagement, along with extensive hands-on experience using HubSpot.
You'll also bring:
Advanced HubSpot CRM experience.
Strong experience with email marketing, SMS marketing and marketing automation.
Proven success building customer journeys and lifecycle campaigns.
Experience cleaning, managing and optimising CRM databases.
Strong analytical skills with experience interpreting data and making commercially focused recommendations.
A passion for A/B testing, experimentation and continuous optimisation.
Excellent copywriting and communication skills.
The ability to manage multiple projects while maintaining exceptional attention to detail.
A collaborative approach and confidence working directly with senior leadership.
Experience within luxury brands, hospitality, travel, membership organisations or subscription businesses will be highly regarded.
Why Join ThirdHome?
This is an opportunity to make a genuine impact within one of the world's most exclusive luxury travel brands.
You'll work directly with the Managing Director, have significant autonomy and ownership of the CRM and member engagement strategy, and see the direct commercial impact of your work.
We offer:
A collaborative and supportive team culture.
Hybrid working arrangements.
Modern offices in Burleigh Heads.
The opportunity to work with a premium global luxury brand.
Genuine ownership of strategy, systems and performance.
Career growth as our business continues to expand across Australia, New Zealand and Asia.
If you're passionate about customer engagement, lifecycle marketing, HubSpot and using data to drive measurable performance, we'd love to hear from you.
Please apply with your resume and a cover letter outlining your HubSpot experience, examples of successful CRM or lifecycle marketing campaigns you've led, and how you've used testing, optimisation and data to improve customer engagement and business results.
Interviews commence w/c 24th August

📌 Senior Crm, Lifecycle & Performance Marketing Manager (Hubspot) (Gold Coast)
🏢 3RD HOME
📍 Gold Coast