Betty's Burgers is a classic burger shack experience, serving up the freshest and most delicious burgers since opening in Noosa in 2014. From our mouth-watering burgers to indulgent desserts made with Betty’s exclusive custard ice cream, we are quickly becoming a favourite across Australia. With over 70 restaurants already open and more on the way, the Betty’s experience is only just getting started.

Proudly part of Retail Zoo, we sit alongside brands like Boost Juice and Salsa’s Fresh Mex within a people-focused business of 750+ locations across Australia and beyond. As our brands continue to grow, we’re offering an exciting opportunity for a passionate and motivated Marketing & Social Media Specialist to join our Betty’s Burgers team!

The Marketing & Social Media Assistant supports brand campaigns for Betty’s Burgers, helping shape how the brand shows up across social, openings, and local activations. They bring fresh, on-brand marketing to life, ensuring consistent and impactful activity across all touchpoints.

Key Responsibilities:

- Support planning, delivery, and evaluation of national omnichannel marketing campaigns
- Manage day-to-day social media content, scheduling, engagement, and performance tracking
- Lead influencer, creator, and local media partnerships aligned to brand and campaign goals
- Support paid social activity and work with agencies to optimise performance
- Deliver store-level marketing and local activations to drive community engagement
- Plan and execute new restaurant opening campaigns to build local awareness and traffic
- Track campaign performance, analyse results,



and identify optimisation opportunities
- Support marketing budget management, forecasting, and invoicing processes
- Identify and implement improvements to marketing workflows and content planning

What We’re Looking For:

- 2–3 years’ experience supporting marketing campaigns, social media, and brand activations
- Strong knowledge of digital channels, including social, search, and digital media best practice
- Ability to manage social platforms, create content, and report on performance
- Passion for creative, impactful brand storytelling with a team-oriented mindset
- Experience with influencer marketing, partnerships, and local activations
- Strong organisation and coordination skills with high attention to detail
- Ability to manage multiple priorities and deadlines in a fast-paced workplace
- Confident communicator with robust stakeholder engagement skills
- Degree in marketing, business, or similar (highly regarded)

In return, you’ll enjoy working from our vibrant, collaborative open-plan office, with benefits including:

- Perfecting your barista skills on our commercial-grade coffee machine.
- Blending up your own Boost smoothie whenever you need a fresh pick-me-up.
- Taking an extra day to celebrate you with birthday leave every year.
- Access to our dedicated wellness platform providing 24/7 personalised support for your health, wellbeing, and everyday life.

Most importantly, you will work with a passionate and driven team that works within a fast-moving and vibrant environment and has A LOT of fun along the way!

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📌 Marketing & Social Media Specialist (Moe)
🏢 Betty's Burgers
📍 Moe