Campaign Marketing Manager, Asia Pacific

Campaign Marketing Manager, Asia Pacific

14 Jan
|
Salient Group
|
Sydney

14 Jan

Salient Group

Sydney

Client

Hyper growth SaaS company who have been disrupting the status quo with their insights and analytics platform. They have enjoyed such explosive growth due to the simple, compelling proposition for their solution and broad market opportunity. Disrupting the market with aggressive global growth and heavy investment across R & D, innovation and new product development than any competitor in their category.

Role

Develop quarterly campaign strategy across product lines:

- Develop campaign strategies, defining the target audience, meaningful channels and messaging
- Liaise with APAC sales, customer success and marketing teams to craft a strategy and evaluate how to engage audiences






- Engage closely with the US and EMEA teams to re-purpose campaigns and utilise assets across regions where it makes sense
- Work with in-house teams and agencies to develop and execute content
- Take ownership for a revenue won target and monitoring lead conversion and business impact.


You will have

- Successfully led multi-channel marketing campaigns, B2B campaigns which would include paid advertising, email marketing, social media, events, webinars, content and account based marketing
- Project managed regional campaigns, to a range of audiences driving demand generation
- Extensive marketing and program management experience, scaling multi-channel campaigns across different regions
- An understanding of broader digital marketing strategy, SEO and SEM.

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