Job Description
About Avoca/n Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. /n We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office. /n In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact. /n

About the Role
/n As a Sales Development Representative (SDR) at Avoca, you'll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the Australian home services industry. You'll run high-velocity outbound programs, convert interest into meetings for our Account Executives, and help evangelize Avoca's impact by turning missed calls into booked jobs and measurable revenue. /n You'll pioneer and build the market. This is a greenfield opportunity: you'll generate Avoca's pipeline in Australia from day one. It's ideal for someone who thrives on speed, experimentation, and impact. You'll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins. /n

What You'll Do
/n /n




- /n Prospect and qualify leads across Australian home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca. /n
- /n Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets. /n
- /n Tailor outreach to customer goals and business models; articulate Avoca's value in booking jobs, capturing missed demand, and lifting revenue. /n
- /n Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals. /n
- /n Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency. /n
- /n Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams. /n
- /n Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences. /n
- /n Track activity and outcomes with precision; measure and report on KPIs to guide prioritization and iterate quickly. /n /n What You'll Bring/n /n
- /n 1–3 years in an SDR, BDR, or outbound sales role, ideally at a high-growth startup. /n
- /n A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream. /n
- /n Confidence on the phone and in writing:



you can articulate value clearly whether it's a 30-second cold call or a personalized email. /n
- /n Comfort with high volume; you can run 50+ touches a day without sacrificing quality. /n
- /n CRM discipline: clean data, updated stages, notes that your AEs can actually use. /n
- /n Excited to work with a high-ownership team across multiple time zones. /n
- /n Nice to have: experience selling AI, SaaS, or into the home services vertical. /n
- /n BONUS: Market/domain knowledge and/or an existing trades network. /n /n Who You Are/n /n
- /n You're competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull. /n
- /n You handle rejection well — not because you ignore it, but because you treat it as signal. A "no" teaches you something about messaging, timing, or targeting. /n
- /n You prepare before you pick up the phone. You've looked at the prospect's website, understand their business model, and can speak to their specific pain. /n
- /n You're a clear communicator who keeps AEs, managers, and cross-functional partners in the loop without being asked. /n
- /n You thrive in ambiguity and create structure: you're energized by a blank page, make sound decisions with incomplete information, and build repeatable process where none exists. /n
- /n You have a high motor: self-driven, relentless in pursuit of pipeline, and quick to act without waiting to be told. /n
- /n You're already embedding AI into your go-to-market in a systematic way, across prospecting, research, outreach and list building, and can show the workflows you've built and the results they drive. /n /n Benefits/n /n
- /n Versatile PTO plus AU holidays /n
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📌 Sales Development Representative (Sydney)
🏢 Avoca
📍 Sydney