G Squared is on the hunt for an ambitious Paid Media Consultant looking for a growing agency to take their career to the next level. Someone with robust experience across both paid social and paid search, and a track record scaling consumer-focused lead generation brands. As a Paid Media Consultant, you'll take the lead on some of Australia's most exciting consumer accounts, driving paid media strategy while working alongside a world-class team across the full Paid Media spectrum, SEO, CRO, Web and Creative.
• Own and drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
• Scale campaigns with a sharp focus on ROAS, CPA and revenue growth.
• Setup, run, optimise and report on your campaign tactics, with a focus on AB testing
• Develop full-funnel media strategies from awareness to conversion & tailored to lead gen business models
• Lead client relationships with confidence; consult, challenge, and deliver
• Work hand-in-hand with creative teams to develop scroll-stopping ad concepts that actually convert
• Report with insight & not just numbers. Tell the story behind the data What we are looking for We're not just looking for a campaign manager; you're a paid media manager who understands the paid landscape, and knows how to scale revenue across channels backed up with real results.
• 3+ years hands-on experience in Paid Media, with a heightened focus on Google and Meta
• Proven success scaling lead-gen brands: you can point to real numbers and real growth
• Deep understanding of paid growth levers:



creative testing, audience strategy, funnel architecture, offer optimisation
• Comfortable managing significant budgets and making bold, data-backed decisions
• Strong direct-response copywriting instincts
• Excellent client communication and stakeholder management skills
• Google Tag Manager and tracking/attribution experience
• Tertiary qualifications in marketing, business, communications or similar Why G Squared? G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified. Perks:
• Hybrid working
• Purpose-built office in Chippendale with breakout zones and collaboration spaces
• Comprehensive training through our partnership with Sydney University
• Paid parental leave + holiday bonus
• Regular team events with a genuinely fun crew Awards:
• Winner – Best SEO Campaign, APAC Search Awards
• Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
• Finalist – Marketing Agency of the Year, AMI Awards 2025, 2022
• Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021 G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

📌 Performance Manager (Sydney)
🏢 G Squared
📍 Sydney