Australia — International Student Market 822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW The Digital Communications Advisor (Study Melbourne) is a fixed-term full-time role based in Melbourne with the Department of Jobs, Skills, Industry and Regions. The position supports Study Melbourne by creating and managing digital communications that engage international students and industry audiences while helping position Victoria as a leading study destination. This role combines digital content development, platform administration, governance and analytics-driven improvement. The successful candidate will work across websites, newsletters, social media channels and direct marketing initiatives, with a focus on transparent and accessible communication in both English and Simplified Chinese.

Key responsibilities

Design and publish clear, accessible and engaging digital content for international student and industry audiences

Manage and continuously improve the Study Melbourne website

Build tailored landing pages for targeted audiences and campaigns

Develop audience-focused content for newsletters, Western social media channels, Chinese social media channels and direct marketing

Support digital platform administration and governance activities

Use analytics and data insights to improve digital communication performance

Provide professional scientific, technical or specialist advice based on field of expertise

Develop and implement operational communication and consultation strategies on specific projects

Provide specialist administrative and corporate support expertise

Convey specialist concepts and policies to clients, staff and stakeholders

Draft reports and recommendations by interpreting and analysing data

Collaborate with users,



stakeholders and subject matter experts to understand audience and user needs

Bring ideas and insights into the design and communication process

Ensure decisions are made within agreed timeframes

Requirements

Experience creating digital content in English and Simplified Chinese

Ability to adapt quickly to changing priorities

Ability to work collaboratively across organisational boundaries

Strong interpersonal and communication skills

Ability to understand different perspectives and tailor communications to audience needs and preferences

Experience partnering with users, stakeholders and experts to support communication and design outcomes

Capability to interpret and analyse data to support recommendations and reporting

Ability to manage digital communication activities within agreed timelines

Successful completion of a National Police Records Check prior to commencing employment

Submission of a resume and cover letter addressing the key selection criteria as part of the application process WHY THIS ROLE MATTERS International education plays an important role in supporting global engagement, student services and economic development. This position contributes to how Victoria communicates with international students and industry audiences across digital channels, helping ensure information is accessible, relevant and engaging. The role also supports Study Melbourne’s broader mission of maintaining Victoria’s reputation as a destination and partner of choice for international education. Effective digital communication can strengthen connections with students, education providers and global stakeholders.

Bonus: Application advice

Tailor your cover letter directly to the key selection criteria referenced in the position description

Highlight examples of digital campaigns, website management or multilingual communication projects you have supported

Include measurable outcomes where possible, such as audience growth, engagement metrics or content performance improvements

Demonstrate your experience

📌 Digital Communications Advisor (Melbourne)
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