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This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity As Platforms Owner, you will help strengthen the digital platforms that support Game Development across the AFL ecosystem.

Based at AFL House in Melbourne

and reporting to the Game Development Platforms & Customer Manager, you will have end-to-end accountability for designated platforms, including their direction, priorities, performance, governance and continuous improvement.

Working with internal stakeholders, external partners and platform providers, you will ensure these platforms are reliable, fit for purpose and aligned with customer and organisational needs.

What you’ll own You will guide the performance and evolution of designated Game Development platforms, turning customer insights and business needs into clear priorities and practical improvements.

You’ll add value through:

Owning platform performance, functionality, customer experience, adoption and continuous improvement

Developing and prioritising platform roadmaps and backlogs, with clear recommendations on enhancements, operational improvements and technical work

Establishing effective platform governance across decision-making, access controls, risk management, releases, documentation and issue escalation

Managing relationships with platform providers and holding them accountable for agreed service,



quality and delivery outcomes

Translating business needs, customer insights and operational issues into clear platform requirements and deliverables

Leading problem definition and the AFL’s contribution to discovery, implementation and adoption

Gathering and applying customer feedback, usage data, service trends and identified pain points to platform decisions

Monitoring and reporting on platform performance, reliability, adoption, customer experience, risks and delivery progress

Partnering with subject-matter experts to support privacy, security, data governance, child safety and operational requirements

Building sustainable support, training and knowledge management practices that strengthen user capability

Using technology and AI to improve how work is delivered and support more productive, effective and innovative outcomes

Contributing to key projects and the success of the broader team

What you’ll bring

Demonstrated experience owning or managing a digital platform or product across its lifecycle

Strong product ownership capability, including setting direction, developing roadmaps, solving problems and prioritising backlogs

The ability to use evidence, customer insights, platform data and operational trends to guide recommendations and priorities





Experience delivering complex platform enhancements or digital change involving multiple stakeholders, providers, dependencies and risks

Strong vendor and relationship management capability, including setting expectations, monitoring performance and addressing delivery issues

Sound understanding of platform governance, user experience, testing, risk management and continuous improvement

Highly developed communication, facilitation, change management and influencing skills

The judgement and confidence to establish accountability, lead outcomes and improve platform adoption

A collaborative approach and commitment to delivering fair, practical and customer-focused outcomes

Experience with PlayHQ, OfficialsHQ or Salesforce platforms is desirable

Why you’ll love being on our team At the AFL, you will be part of a values‑led team that aims high, backs each other and brings energy, care and integrity to work that matters.

This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day

My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game

Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace

My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners

📌 Platforms Owner (Melbourne)
🏢 Australian Football League
📍 Melbourne