Outstanding People Work Here.Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision‑making and drive a consistent, commercially focused approach across the business.

Key Responsibilities Category Leadership & Retailer Engagement

Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story telling

Leading internal team alignment when preparing for retailer reviews

Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.

Timely completion of presentation decks ahead of scheduled meetings

Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.

Fast turnaround on responses to retailer questions & follow up actions

Ability to present the story to the retailer, and to effectively respond to their on-the-spot queries





Contributing to Commercial Performance

Playing a key role in commercial planning discussions for retailer negotiations / engagements

Play a lead role in the ongoing review of Net Revenue Management within the business

Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required

Involvement in annual budgeting process including development of modelling tools to assist in the planning approach

Building a strong relationship with Finance Business Partner

Continue to evolve the category planning approach taking into account learnings each year

Sharing Knowledge

Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.

Key category performance commentary & supporting data shared with the team as required

On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review)

Weekly tracking and reporting on NPD performance + completion of 13wk post launch review

Effective use of category data to guide business decision making & negotiation planning

Contribution to global & local reporting requirements

Identify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers,



occasions, routes to market and channel economics.

Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.

Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.

Skills, Knowledge and Expertise Qualifications, licences and experience

Tertiary qualification in business, marketing, commerce or a related discipline.

Experience in Category Management within an FMCG organisation

Experience using multiple data and insight sources to shape customer or commercial decisions.

Experience supporting range reviews, customer planning and insight-led retailer engagement.

Intermediate experience with Excel and PowerPoint

Super user of data tools including IRI, Quantium, Coles Synergy & Unify

Worked cross-functionally and collaborated with other departments to share insights

Developed customer specific insights that have led to action or change to improve performance

Professional competencies (knowledge, skills and abilities)

In-depth understanding of Australian grocery landscape & customer dynamics

Understanding of pricing and promotional strategies & outcomes

Range and space planning & sku prioritisation

Building NPD forecasts & assumptions based on market benchmarks

Understanding of relevant health metrics of brands

Personal Attributes and Motivations

Analytical: analyzes information and data thoroughly and puts in place plans to achieve long range success

Attention to detail

📌 Category Manager (Melbourne)
🏢 Twinings
📍 Melbourne