13 Nov
|
Mingle Seasoning
|
Melbourne
13 Nov
Mingle Seasoning
Melbourne
Love food?
Live on TikTok?
Love being both behind AND in front of the camera?
Know the difference between content that looks good and content that actually sells?
We might just have your dream job.
Position:Performance Content Creator
Reports to:Head of Performance
Location:Hybrid (3 days in office)
Employment:Full Time
About Mingle Seasoning
We're Mingle.
And we're on a mission to shake up the way Aussies cook, one pantry at a time.
What started in our founder Jords' kitchen 11 years ago has grown into a brand stocked in over 3,000 stores across Australia, with a seriously passionate community of flavour lovers behind us.
But here's the thing.
We've never been interested in doing things the way they've always been done.
We're a challenger brand at heart.
We believe healthy food shouldn't be boring, cooking shouldn't be complicated, and marketing definitely shouldn't be forgettable.
We've built Mingle from the ground up through bold storytelling, creative campaigns, social media, a whole lot of hustle and a willingness to do things differently.
From supermarket shelves to social feeds, we're here to make real flavour, real connection and real easy meals part of everyday life.
And while we've come a long way, we're only just getting warmed up.
The Opportunity: Calling All Content Obsessed Creatives!
Are you the kind of person who watches an ad and immediately thinks, "I know how I'd make that better"?
Do you love creating content, but get an even bigger kick out of seeing it actually perform?
Are you just as comfortable being the face of a video as you are being the creative brains behind it?
Well, hello.
We should talk.
We're looking for a Performance Content Creator who brings together creativity, curiosity, confidence on camera and a commercial mindset.
Someone who can turn a simple product into a scroll stopping moment.
Who understands that sometimes the best performing ad isn't the most polished one.
And who gets just as excited about testing five different hooks as they do about coming up with the original idea.
This isn't just an editing role.
We want someone who can dream up the idea, jump in front of the camera, bring it to life and then edit it into something brilliant.
You'll be ideating, scripting, starring in, shooting and editing content that makes people stop scrolling, start craving and, most importantly, take action.
You'll work closely with our Head of Performance, founder and creative team to turn everyday products into content people actually want to watch.
Your mission?
Make content that doesn't just look good.
Make content that works.
What You'll Be Doing:
Create Content That Makes People Stop Scrolling
Turn creative briefs and raw footage into engaging, ready to publish videos.
Ideate, script, shoot, star in and edit original content for Mingle's digital channels.
Regularly appear on camera in content, from talking to camera and product demonstrations to recipes, trends and creative ad concepts.
Edit with purpose, focusing on strong hooks, tight pacing and storytelling that holds attention.
Produce content across Meta, TikTok, email, landing pages and other digital channels.
Adapt creative into multiple formats including 9:16, 1:1 and 4:5.
Keep Mingle's distinctive personality, tone and visual identity shining through every piece of content.
Find those golden moments in raw footage that others might miss.
Bring Big Ideas (And Small, Scrappy Ones Too)
Contribute fresh ideas for ads, product storytelling and social content.
Turn everyday Mingle products into interesting, entertaining and compelling content.
Capture low-fi iPhone content that feels authentic to the platform.
Be an active on-camera creator, bringing personality, energy and authenticity to the content you produce.
Experiment with different hooks, formats, storytelling techniques and visual styles.
Use music, sound effects, graphics and clever editing to bring creative concepts to life.
Collaborate with the team on shoots, both behind the camera and in front of it.
Make Creativity Work Harder
Create content designed to drive watch time, engagement, clicks and conversions.
Work closely with our Performance Team to understand what's working and what's not.
Use creative learnings and performance insights to make the next piece of content even stronger.
Test different hooks, edits and storytelling approaches to improve results.
Build your understanding of how creative decisions influence commercial performance.
Don't worry if you're not a performance marketing expert yet.
We'll teach you how to use the numbers to become an even better creative.
Keep the Creative Chaos Organised
Deliver content on time and to brief.
Maintain clear naming conventions, folder structures and organised files.
Manage content across shared drives and Frame.io.
Keep the team updated on progress,
priorities and any roadblocks.
Work collaboratively to keep our content engine running smoothly.
Bring Inspiration to the Table
Share content, creators, trends and ads that catch your eye.
Bring ideas to the team, even if they're a little left of centre.
Be curious about content beyond your own algorithm and interests.
Challenge the status quo and help us keep pushing our creative thinking.
Never be afraid to ask, "What if we tried this instead?"
What You'll Bring to the Table
Experience creating and editing short form video content, with a portfolio or personal channel that shows us what you can do.
Confidence and enthusiasm for regularly appearing on camera as part of Mingle's content.
This is an essential part of the role.
Ability to speak naturally to camera, demonstrate products and bring creative concepts to life on screen.
Strong proficiency in Premiere Pro and familiarity with Adobe Creative Suite.
Experience using tools such as CapCut, Canva, Descript and Frame.io.
A natural understanding of social first content, pacing, hooks and audience retention.
The ability to turn raw footage into engaging content without needing someone to hold your hand through every edit.
A great eye for detail, composition and storytelling.
Confidence interpreting creative briefs and bringing ideas to life.
Robust organisation, communication and time management skills.
The ability to work independently and collaboratively.
Confidence capturing low-fi iPhone footage and getting involved in filming.
An open mind, a willingness to learn and the ability to take feedback on board.
Why You'll Love Working at Mingle
We're a food brand, but we're definitely not a boring one.
Big brand energy, challenger brand attitude.
Join one of Australia's exciting growing food brands, where we're not afraid to challenge the category or do things differently.
Your ideas won't sit in a PowerPoint graveyard.
We're a team that loves testing, experimenting and actually bringing ideas to life.
Learn from people who know their stuff.
Work directly with our founder, performance and creative teams to develop your skills in content and performance marketing.
Creativity meets commercial impact.
See firsthand how the content you create contributes to growing a brand.
No egos, just good humans doing good work.
We're ambitious, collaborative and genuinely care about what we do and the people we do it with.
Room to grow.
This is an opportunity to develop your craft and potentially grow into a senior content or creative strategy role.
#J-*****-Ljbffr
📌 Performance Content Creator (Melbourne)
🏢 Mingle Seasoning
📍 Melbourne