We are seeking an experienced, friendly, down-to-earth and passionate boutique Store Manager to lead our much-loved and recently renovated Summerland boutique on Gregory Street, North Ward.
Store Manager | Summerland Townsville
We are seeking an experienced, friendly, down-to-earth and passionate boutique Store Manager to lead our much-loved and recently renovated Summerland boutique on Gregory Street, North Ward.
About Summerland
Summerland: we created this store for our locals and climate.
"Summer" "Land" is "North Queensland", built for our city and the land of the endless summer.
Our vibrant boutique is a locally owned, very much cherished, fashion business with a vibrant 22 years dedicated to delivering exceptional Australian fashion to North QLD.
We support exciting Australian brands and are building two incredibly purposeful clothing brands of our very own, produced in Italy and Bali.
We are always on the hunt for something new and keep our collections and deliveries limited.
Our curated collections are in demand, and we are a busy, forward-thinking, innovative retailer.
About you
Fashion and community are at the heart of Summerland.
We are looking for someone who shares our love for fashion and takes pride in their work, who loves assisting customers with styling and encourages customers to discover pieces that make them look and feel incredible.
We live for beautiful product, individual style, genuine connections and creating a boutique experience that keeps our customers coming back.
We are looking for a Store Manager who shares that passion: someone who loves getting dressed for work, takes pride in the product they sell, enjoys inspiring others through styling and brings genuine energy and enthusiasm to Summerland every day.
The role
As Store Manager, you will take ownership of the boutique's daily operations, drive sales performance,



inspire and develop your team, and maintain the exceptional presentation and service standards Summerland is known for.
Key responsibilities
Oversee all aspects of store operations, including opening and closing procedures, cash handling, and daily administrative tasks
Achieve and exceed sales targets and key performance indicators (KPIs) through effective planning, analysis, and implementation of retail strategies
Manage inventory levels, conduct regular stock counts, and maintain accurate records to minimise shrinkage and ensure product availability
Recruit, train, mentor, and motivate a high-performing team, fostering a positive and inclusive workplace culture
Schedule staff efficiently to ensure adequate coverage during peak trading periods whilst maintaining budget constraints
Deliver exceptional customer service standards and handle customer complaints professionally and promptly
Implement visual merchandising strategies to maximise product visibility and create an inviting store environment
Monitor competitor activity and market trends to ensure the store remains competitive and relevant
Maintain health, safety, and security compliance throughout the store in line with company policies and legal requirements
Report on store performance metrics and provide regular updates to senior management
Support social media activities in line company policy and expectations
Identify opportunities for cost savings and operational efficiency improvements
What we're looking for




Proven experience as a Store Manager or similar leadership role within a retail environment, ideally in a boutique or premium retail setting
Strong understanding of retail operations, including sales forecasting, inventory management, and reporting
Demonstrated ability to lead, motivate, and develop a team whilst maintaining high performance standards
Excellent customer service skills with a track record of building customer loyalty and driving repeat business
Sound knowledge of visual merchandising and the ability to create appealing store displays that drive sales
Proficiency in retail point-of-sale (POS) systems and other relevant retail technology
Solid communication and interpersonal skills, with the ability to work effectively with colleagues at all levels
Numeracy skills and attention to detail, particularly in relation to financial management and reporting
Problem-solving ability and a proactive approach to identifying and addressing operational challenges
Flexibility and adaptability in a fast-paced retail environment
Current driver's licence
Relevant retail qualifications or certifications (desirable but not essential if you have relevant experience)
What we offer
A competitive salary package, commensurate with experience and qualifications
Opportunities for career development and progression within our growing business
Staff discounts on our product range
A supportive team environment that values collaboration and innovation
Flexibility where possible to support your wellbeing, because we recognise the importance of work-life balance
Investment in training and professional development to help you achieve your career goals
A positive workplace culture where all team members feel valued and respected
Instagram
@summerland_aus
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📌 Summerland Boutique Store Manager (Townsville)
🏢 Elsewear23
📍 Townsville