Join Cellnet and own a portfolio of consumer electronics brands, driving product strategy, growth, and commercial performance across ANZ.

Launch New Products | Drive Growth | Role Ownership

Cellnet is a leading distributor of consumer electronics and accessories across Australia and New Zealand, partnering with some of the world’s most recognised brands. As we continue to evolve and strengthen our product function, we’re looking for a proactive Product Manager to take ownership of a portfolio of leading global brands, drive new product development, and deliver commercial growth across the business.

About the Role

Reporting to the Product Director, you’ll play a key role in managing and growing a significant portfolio of consumer technology brands across Australia and Current Zealand. From building strong supplier relationships and developing product strategies to launching new products, supporting sales success, and driving commercial performance, this is a hands‑on role with the opportunity to make a genuine impact during an exciting period of business transformation.

Key Responsibilities

- Develop and execute product strategies to drive growth and profitability.
- Accountable for managing a portfolio of leading global consumer technology brands.
- Lead new product development initiatives across Cellnet’s private brand portfolio.
- Build strong relationships with international brand partners and suppliers.
- Collaborate with marketing, sales, supply chain, and key retail partners to ensure successful execution across the product lifecycle.
- Manage product launches, ranging, pricing, positioning, and lifecycle planning.
- Maintain product details and pricing to ensure accuracy during product launch.
- Manage supporting marketing assets within brand portfolio accountability.
- Monitor portfolio performance, using data to maximise revenue, margin and ROI.
- Provide product insights, training, and commercial support to the sales team.
- Drive continuous improvement across processes, systems, and ways of working.




- Occasional travel may be required, primarily within Australia, with opportunities to attend industry events, visit key suppliers and vendors, and periodic travel to New Zealand or international partner locations.

About You

- Proven experience in Product Management, Category Management, Brand Management, or a similar commercially focused role, with accountability for commercial performance and growth.
- Strong commercial acumen with the ability to analyse performance, identify opportunities, and make data‑driven decisions.
- Demonstrated experience in developing business cases and presenting commercial recommendations to support new products or product launches.
- Experience developing and launching new products or product ranges.
- Excellent communication, presentation, and stakeholder management skills.
- Intermediate Excel skills and confidence in business analysis and reporting.
- Ability to work through ambiguity, take ownership, and drive outcomes without waiting to be directed.

Highly regarded:

- Experience within consumer electronics, accessories, telecommunications, retail, wholesale, FMCG, or distribution.
- Experience managing supplier, vendor, or international brand relationships.

Our Culture and benefits of working at Cellnet

At Cellnet, how we work together matters just as much as what we achieve.

We value humility, collaboration, accountability, and open communication. We encourage initiative, welcome new ideas, and believe the best solutions often come from those closest to the work. While we’re serious about results, we also believe work should be enjoyable, with regular team events, and a collaborative team environment.

We offer a flexible, supportive, and rewarding environment where you can grow your career and make a genuine impact, including:

- Option for performance-based bonus
- Birthday leave, team lunches and quarterly social events
- Professional development and hands‑on experience working with leading global brands and major retail partners
- Opportunity to shape and improve a growing product function

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📌 Product Manager - Consumer Electronics (Brisbane)
🏢 Cellnet Group
📍 Brisbane